The choice of the characteristic value of a material property is fundamental in all civil engineering design and critical in geotechnical engineering. Based on our tradition, we strive to look for a cautious value, whose evaluation includes our engineering judgement. While the definition of a characteristic value is often given with the aid of statistics as a fractile value, its determination includes considerations of mechanics because "value" refers to the relevant quantity affecting the limit state. Soils are complex, often spatially heterogeneous and our knowledge of them is typically based on sparse incomplete data. This makes the definition and determination of a characteristic value for soils more multifaceted than for structural materials. This paper discusses the choice of the characteristic value for soils from various perspectives (statistical, mechanistic and practical) and summarises some recent findings to clarify the limitations of existing practice. Overly simplified statistical approaches may lead to unsafe or overly conservative designs. The authors conclude that a balance between practicality and incorporating salient features are needed. By increasing the value of data in design decisions, engineers will be motivated to collect, share, and utilise data as much as possible and bring our practice closer to the digital economy.