The story turn in tourism: forces and futures

Moscardo, Gianna

doi:10.1108/jtf-11-2019-0131

Cited by 26 publications

(10 citation statements)

References 21 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…China is one of the most influential outbound market and inbound destinations worldwide. Her social media development and impacts should be examined from a demandsupply perspective (Jamal and Budke, 2020;Moscardo, 2020).…”

Section: Implications To Tourism Development Futures In Chinamentioning

confidence: 99%

The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

Yuan

Chan

Eichelberger

et al. 2022

JTF

View full text Add to dashboard Cite

Purpose This paper investigates the usage and trust of Chinese social media in the travel planning process (pre-trip, during-trip and post-trip) of Chinese tourists.Design/methodology/approach Through a combination of structured online survey (n = 406) and follow-up interviews, the research identifies the diversification of the demand-and-supply patterns of social media users in China, as well as the allocation of functions of social media as tools before, during and after travel.Findings Social media users are diverse in terms of their adoption of social media, use behaviour and scope; the levels of trust and influence; and their ultimate travel decisions and actions. Correlations between the level of trust, influence of social media and the intended changes in travel decisions are observed. Destination marketers and tourism industries should observe and adapt to the needs of social media users and potential tourist markets by understanding more about user segmentation between platforms or apps and conducting marketing campaigns on social media platforms to attract a higher number of visitors.Research limitations/implications This paper demonstrated the case of social media usage in mainland China, which has been regarded as one of the fastest growing and influential tourist-generating markets and social media expansions in the world. This study further addressed the knowledge gap by correlating social media usage and travel planning process of Chinese tourists. The research findings suggested diversification of the demand-and-supply pattern of social media users in China, as well as the use of social media as tools before, during and after travel. Users were diversified in terms of their adoption of social media, use behaviour, scope, the levels of trust, influence and the ultimate travel decisions.Practical implications Destination marketing organizations should note that some overseas social media platforms that are not accessible in China like TripAdvisor, Yelp, Facebook and Instagram are still valued by some Chinese tourists, especially during-trip period in journeys to Western countries. Some tactics for specific user segments should be carefully observed. When promoting specific tourism products to Chinese tourists, it is necessary to understand the user segmentation between platforms or apps.Originality/value Social media is a powerful tool for tourism development and sustainability in creating smart tourists and destinations worldwide. In China, the use of social media has stimulated the development of both information and communication technology and tourism.

show abstract

Section: Implications To Tourism Development Futures In Chinamentioning

confidence: 99%

The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

Yuan

Chan

Eichelberger

et al. 2022

JTF

View full text Add to dashboard Cite

show abstract

“…Hikaye anlatıcılığı antropoloji, psikoloji, sosyoloji ve pazarlama gibi pek cok farklı alanda kabul görmüş ve yaygın kullanılan bir yöntem olmakla birlikte turizmde çeşitli alanlarda kullanımı ve akademik araştırma konusu olması limitli kalmıştır (Ghaderi vd. 2023;Moscardo, 2021;Ryu vd., 2019). Ayrıca, hikaye anlatıcılığı, turizm ekseninde merkezi bir konumda kabul edilmesine rağmen, turist deneyimi ve hikaye anlatıcılığı arasındaki ilişki ampirik destekten uzak ve kavramsal düzeyde kalmaktadır (Zhong, Busser ve Baloğlu, 2017).…”

Section: Turizm Ve Hikaye Anlatıcılığıunclassified

“…Üyesi, Karabük Üniversitesi, Turizm Fakültesi, Turizm İşletmeciliği, sezazerman@karabuk.edu.tr, https://orcid.org/0000-0002-3898-5605 hikayeyi merkezdeki bir element olarak konumlaması gerekliliğini getirir (Moscardo, 2020). İnsanın anlamasına ve iletişimine merkezi ve evrensel bir yapı olarak etki eden hikayeler, bu nedenle turizmde önemli bir rol oynamaktadır (Moscardo, 2021).…”

Section: Introductionunclassified

Sürdürülebilir Kalkınma Hedefleri Bağlamında Turizm Uygulamalarının Değerlendirilmesi

Bellikli,

Yalın

2023

Turizm Alanında Çok Yönlü Araştırmalar II

View full text Add to dashboard Cite

Birleşmiş Milletler Genel Kurulu tarafından belirlenen 2030 Gündemi kapsamında yer alan sürdürülebilir kalkınma hedeflerine ulaşmada, belirlenen sürenin yaklaşması ve konunun önemi nedeniyle uluslararası kuruluşların ve ülkelerin gösterdiği hassasiyet artarak devam etmektedir. Turizm ise dünya çapında sadece ekonomik değil, sosyal ve çevresel olarak da önemli etkiye sahip bir sektördür. Bu bağlamda sürdürülebilir kalkınma hedeflerine ulaşmada turizm büyük bir potansiyele sahiptir. Sadece uluslararası örgütlerin konu hakkındaki faaliyetleri yeterli olmayıp; devletlerin, kamu kurum ve kuruluşlarının, sivil toplum kuruluşlarının, turizm birliklerinin ve turizm işletmelerinin katılımı önem arz etmektedir.

show abstract

“…Akgün´s broad definition is suitable for destination marketing, does not limit the narrative sharing to oral form (McDrury andAlterio 2002, Delete 2002) or to a specific type of content. According to Moscardo (2020), recently the use of "story" in tourism practice has grown considerably, and this reflects a growing recognition that stories are a key driver of, and influence on, tourists´ cognitions and behaviour. There is an increasing awareness of the value of stories in psychology (Popova 2015), sociology (Polletta et al 2011), anthropology (Dunn 2017), and in tourism practice, especially in marketing (Woodside 2010).…”

Section: Storytellingmentioning

confidence: 99%

Approaches to Storytelling and Narrative Structures in Destination Marketing

Kvítková¹,

Petrů²

2021

Tourism in Southern and Eastern Europe

View full text Add to dashboard Cite

Purpose – Storytelling is a very actual trend in destinations´ promotion. Travel narratives are renowned for the ability to arouse interest in the reader. The stories can be told in a written form, visual form, or in a form of movements (dances, theatre, etc.). Travel narratives can include more detailed information, they evoke emotions and empathy. Empathy has then a positive relation to behavioral intentions. Therefore, storytelling as a concept is more and more adopted by destination marketing organisations (DMOs). The approach and use of the concept can be different. The aim of the paper is to identify the approaches, and structures used by DMOs and to reveal the level of readers´ or tourists´ involvement in the narratives. Methodology – The main purpose of research is reached by conducting an empirical study using the qualitative methods of analysis - content analysis, deconstruction of the stories, analyzing the story structure, and comparison of the identified structures with the theory. Quantitative analysis, descriptive statistics and contingency tables are used to analyse the frequency and combinations of storytelling structures and approaches of the DMOs. Findings – A narrative is the central theme of the communication in 65.12% of analyzed campaigns. The most used structures are Petal and Hero´s Journey. The tourists are the main characters in 55.81% of the analyzed campaigns. They are also involved in the story creation in 46.51%. The most used communication channel is YouTube; this is valid on all levels of destinations. Contribution – Storytelling is an important part of destinations´ marketing, however, the research usually brings insight from a narrow or specific point of view (e.g., analysis of one platform or in a form of a case study). This research brings a comprehensive view of the narrative structures used for destinations based on empirical research from several destinations and a deep analysis of the content.

show abstract

The story turn in tourism: forces and futures

Cited by 26 publications

References 21 publications

The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

Sürdürülebilir Kalkınma Hedefleri Bağlamında Turizm Uygulamalarının Değerlendirilmesi

Approaches to Storytelling and Narrative Structures in Destination Marketing

Contact Info

Product

Resources

About