“…We are familiar, of course, with the positive examples of this such as the friendly beaver, industrious, diligent and devoted, lending his image to the logo of the Canadian Pacific Railway as early as the 1880s as part of the explicit nation-building exercise. The original logo was obtained from the Sleeman Brewery in Guelph, Ontario, in the closing decades of the nineteenth century -and the brewery purchased the logo back from the railway in the 1990s as part of its effort to brand its beer using the national icon of the beaver, confirming many of the arguments developed by Margot Francis (2011). Francis takes a considerably more critical perspective in her exploration of the beaver within an "anthropomorphic discourse of Canadian imperial history" (34).…”