The Strategic Orientation of Entrepreneurship on The Small and Medium Business At Batik Kudus As A Heritage Culture

Abstract

Kudus is a small town with a variety of diversity found in the community. In the city of Kudus there are also 2 Sunan namely "Sunan Muria" and "Sunan Kudus". Sunan Kudus himself left a teaching "Gusjigang", which is an acronym for "bagus, ngaji, dagang". This philosophy motivates Kudus residents in trading and entrepreneurship, in Kudus the trade and SME sectors are the economic drivers and one of the backbone of the economy of Kudus Regency, including Kudus Batik. The Kudus Batik Industry is an industry that elevates the local wisdom culture of the "Local Wisdom" of Kudus Regency, in terms of its motives raising the local culture and the folklore of Kudus into a uniqueness & distinctiveness compared to other batik. In the product development program, the theme of the sacred batik was focused on activities ( 1) Marketing and management training, (2) Digital marketing training, (3) Batik application training and assistance with J Batik Digital Program, (4) Production Improvement, (5) Marketing Expanses.

Virtual tour-based digital batik village as a place for promotion of Bekasi city batik in the industry 4.0 era: Study on batik tiara

“…According to several studies, virtual tours have not been found through digital showrooms for creative industry products that also allow for interaction between creative industry players and consumers. If this is successful, it will positively impact the development of Indonesia's creative industries (Rizkiyanti et al, 2021;Wahyudi et al, 2021;Zahro et al, 2019). Therefore, this service has been carried out in a virtual tourism-based digital batik village as a platform to promote batik in Bekasi City in the industrial era 4.0.…”