The strategic presentation of user comments affects how political messages are evaluated on social media sites: Evidence for robust effects across party lines

Vendemia, Megan A.; Bond, Robert M.; DeAndrea, David C.

doi:10.1016/j.chb.2018.10.007

Cited by 17 publications

(8 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…It is related with the previous research by (Adinugroho & Prisanto, 2019;Vendemia, Bond, & DeAndrea, 2019) shows that the political messages conveyed by politicians to net citizens on social media Twitter can frame themselves in expressing and promoting political attitudes to build a positive political image that arises when elections are held in the interest of political campaigns. However, it can be seen from the visualization in the figure [3 Based on the tweet in figure [3], especially if it is reviewed further that the status is made, then it is seen that KH.…”

Section: Imaging Politics: Language Delivered and Visual Stylesupporting

confidence: 76%

Twitter Media Platform to Set-Up Political Branding: Analyzing @Kiyai_Marufamin in 2019 Presidential Election Campaign

Rahmat

Purnomo

2020

NJOC

View full text Add to dashboard Cite

The presence of a Kiyai in political contestation in Indonesia has its own challenges because it is motivated by a religious figure who believes that voters can support themselves, especially Muslim voters. Furthermore, the Kiyai carried out various strategies to lure voters effectively on social media, referred Twitter accounts a strategic platform to lure voters in a political context. This article aims to identify political branding using social media Twitter by KH. Ma’ruf Amin as a vice-presidential candidate in the 2019 presidential election contest. Furthermore, qualitative methods are used for this research. Then, the analyzer uses NVivo 12 plus software to see the coding intensity of the KH Twitter account. KH Ma’ruf Amin namely @Kiyai_Marufamin, this tool can provide capture code of capture from a tweet that displays the intensity level. The results of this study indicate that KH. Ma’ruf Amin uses social media Twitter as a tool to find support, especially for Muslim voters. Social media activities in the period February 2019 - April 2019 were considered to have high intensity of coverage, this identified that the distribution of tweets by KH. Ma’ruf Amin is more about spreading tweets along with pictures, formal language and visual style against the background of a Kiyai. Thus, Twitter @Kiyai_Marufamin can provide a good political brand for KH. Ma’ruf Amin as a vice presidential candidate to participate in the 2019 presidential election in Indonesia.Keywords: Twitter, political branding, KH. Ma’ruf Amin, 2019 presidential election campaign ABSTRAKKehadiran dari seorang Kiyai dalam kontestasi politik di Indonesia memiliki tantangan tersendiri karena dilatarbelakangi seorang agamawan yang meyakini bahwa pemilih dapat mendukung dirinya, terutama pemilih Muslim. Selanjutnya seorang Kiyai melakukan berbagai strategi untuk memancing pemilih secara efektif di media sosial, dimana akun Twitter sebagai platform strategis untuk memikat para pemilih dalam kontekstasi politik. Artikel ini bertujuan untuk mengidentifi-kasi branding politik menggunakan media sosial Twitter oleh KH. Ma’ruf Amin sebagai kandidat wakil presiden dalam kontes pemilihan presiden 2019. Selanjutnya, metode kualitatif digunakan untuk penelitian ini. Kemudian, alat analisa menggunakan perangkat lunak NVivo 12 plus untuk melihat intensitas pengkodean dari akun Twitter KH. Ma’ruf Amin yaitu @Kiyai_Marufamin, alat ini mampu memberikan laju koding tangkapan dari tweet yang menampilkan tingkat intensitas. Hasil penelitian ini menunjukkan bahwa KH. Ma’ruf Amin menggunakan media sosial Twitter sebagai alat untuk mencari dukungan, terutama bagi pemilih Muslim. Kegiatan media sosial pada periode Februari 2019 - April 2019 dianggap memiliki intensitas liputan yang tinggi, hal ini mengidentifikasikan bahwa distribusi tweet oleh KH. Ma’ruf Amin lebih tentang menyebarkan tweet bersama dengan gambar, bahasa formal dan gaya visual dengan latar belakang seorang Kiyai. Dengan demikian, Twitter @Kiyai_Marufamin dianggap dapat memberikan merek politik yang bagus untuk KH. Ma’ruf Amin sebagai kandidat wakil presiden untuk berpartisipasi dalam pemilihan presiden 2019 di Indonesia.Kata kunci: Twitter, merek politik, KH. Ma’ruf Amin, kampanye pemilihan presiden 2019

show abstract

Section: Imaging Politics: Language Delivered and Visual Stylesupporting

confidence: 76%

Twitter Media Platform to Set-Up Political Branding: Analyzing @Kiyai_Marufamin in 2019 Presidential Election Campaign

Rahmat

Purnomo

2020

NJOC

View full text Add to dashboard Cite

show abstract

“…Поверење у коментаре може опасти уколико се процени да је информација контролисана или се њом манипулише. Тада ће поруку људи перципирати као мање истиниту/уверљиву (Vendemia, Bond, DeAndrea, 2018). Међутим, регулација проблема ботовања не може се свести само на критички суд јавности.…”

Section: могућности ефекти и проблеми до којих доводи феномен комента...unclassified

Commenting online: Attitudes and habits of Serbian citizens

Necić¹,

Milosavljevic²

2022

Sociološki pregled

View full text Add to dashboard Cite

Online commenting has, at first glance, enabled the revival of the public sphere in which practically every man has the opportunity to have his voice heard. However, practical problems and specifics of this type of public communication indicate that commenting online is significantly different from the initially predominant idealistic assumptions. The aim of this paper is to investigate how and to what extent Internet users in Serbia are involved in online commenting, why and how they see the impact and significance of this phenomenon as a whole. The research was conducted by means of a questionnaire completed by 225 respondents. The results were analyzed by descriptive and comparative statistical methods and indicate that less than a half of the citizens do comment online, that most of them do not think it is possible to change other people's opinions in this manner, but they still consider it important and influential. Certain differences have also been observed in relation to the respondents' age and level of education.

show abstract

“…For example, in a study of online reviews, unfiltered comments from reviewers who were perceived to be independent from the brand led to more positive brand attitudes (DeAndrea et al, 2018). Unsponsored influencers may be seen as trustworthy as a peer or immune to control or input from the brand, boosting trust (Vendemia et al, 2019). By contrast, affiliations harm the trustworthiness of social media posts (DeAndrea & Vendemia, 2016).…”

Section: Online Influencersmentioning

confidence: 99%

Credible Influencers

Johnson

Bradshaw

Davis

et al. 2021

Journal of Media Psychology

View full text Add to dashboard Cite

Abstract. Influencers are semi-professional microcelebrities on social media platforms such as YouTube, often sponsored by brands to promote lifestyle products to followers. Influencers navigate opposing tensions of their authenticity and relatability with their carefully crafted personas and commercial interests. We draw from warranting theory to propose that influencer trustworthiness and expertise would be differentially affected by several key message cues: production modification, self-disclosure, and sponsorship disclosure. A 2 × 2 × 2 between-subjects experiment with original influencer videos tested effects on trustworthiness and expertise, as well as downstream effects on attitudes and intentions. Video modification had a positive effect on expertise, but no effect on trustworthiness. Self-disclosure had a surprisingly negative effect on trustworthiness. Sponsorship disclosure only had an effect on perceived sponsorship. However, modification and sponsorship disclosure interacted, so that modification boosted both expertise and trust when videos were unsponsored. Finally, expertise mediated effects of modification on attitudes, and trustworthiness mediated effects of self-disclosure. Findings illustrate distinct roles for expertise, trustworthiness, and sponsorship perceptions in the influencer context.

show abstract

The strategic presentation of user comments affects how political messages are evaluated on social media sites: Evidence for robust effects across party lines

Cited by 17 publications

References 28 publications

Twitter Media Platform to Set-Up Political Branding: Analyzing @Kiyai_Marufamin in 2019 Presidential Election Campaign

Twitter Media Platform to Set-Up Political Branding: Analyzing @Kiyai_Marufamin in 2019 Presidential Election Campaign

Commenting online: Attitudes and habits of Serbian citizens

Credible Influencers

Contact Info

Product

Resources

About