The strategic role of retail brands in British grocery retailing

Burt, Steve

doi:10.1108/03090560010331351

Cited by 297 publications

(291 citation statements)

References 44 publications

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“…It is firstly perceived from the products with low quality and low prices to the offerings with acceptable quality in retailing environment (Burt, 2000). Traditionally, a private label (also called as store brand, own brand, house brand or distributor's brand) is early identified as "one which owned and controlled by an organization who primary economic commitment is distribution" (Schutte, 1969, p. 9).…”

Section: The Concept Of Private Labelsmentioning

confidence: 99%

Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image

Vo¹,

Nguyen²

2015

IJMS

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This study aims to investigate how financial risk, performance risk, physical risk, store image and familiarity affect perceived quality and customer purchase intention toward private labels in Vietnamese context. Moreover, the moderating effects of store image are measured to gain deep knowledge into this proneness. The research model is designed to test in Ho Chi Minh City with 380 participants and collected data is analyzed by SEM method. The results indicate that performance risk, physical risk and store image significantly influence perceived quality. In addition, performance risk, physical risk and store image have indirect effect on purchase intention through perceived quality while only direct effect of familiarity on purchase intention is proved. Interestingly, the role of store image, which moderates the relationship between performance risk, physical risk and perceived quality, is strongly determined. Hence, store image is considered as a symbol of quality and risk reducer. From these findings, the research is expected to provide useful reference for retailers and marketers to come up with effective solutions associated with private labels. Lastly, this research still contains some limitations including sample size, product category and measurement scale, which need to be improved by further research.

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Section: The Concept Of Private Labelsmentioning

confidence: 99%

Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image

Vo¹,

Nguyen²

2015

IJMS

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“…if the retailer wishes its retail brand product range to be perceived as a high quality alternative, comparable to the leading manufacturer brands, he must ensure that its tradename carries the appropriate "values" and that this image has been established coherently in the minds of the consumers via its stores. if the chain has a poor image, for example its stores are perceived as low quality ones with disinterested staff, low levels of customer service and failing to offer a pleasant shopping experience, these "values" will be transferred to the product (Burt 2000).…”

Section: Resultsmentioning

confidence: 99%

Image of the multinational trade chains functioning in the Slovak food market

Nagyová¹,

Tonkovičová²

2008

Agric. Econ. - Czech

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Abstract:The image of a shop is the perception of the attributes of trade chains which are stated by consumers or the target market. The part of the shop image can be the assortment, the production quality and price, services of the shop, organization, the location and atmosphere of the shop, advertising and the shop reputation. The basis for conceiving this paper was an assumption that the image of a shop is one of the determining factors of the shopping place choice. The individual attributes of a shop can affect the perception of a consumer and therefore affect his decision about the choice of a shop and buying goods. The image analysis of trade chains was processed on the basis of a 5-point scale which shows the respondents' attitude toward each and every of 29 attributes of the researched trade chains. The basic data were gained by the means of a questionnaire research in the field of Slovak consumers' behaviour and the results were analysed by the means of the semantic differential method. The shop image analysis hands out information which can be a starting point for understanding the importance of the attributes of the trade chains from the point of view of the consumer perception and attitude. Based on the image analysis of the foreign trade chains in the Slovak market, we can say that the consumers are satisfied with the opening hours, shops location, cleanliness and appearance of shops and the sufficient number of shopping trolleys. Minuses were noticed in the field of promotion activities and the waiting time at the registers.Key words: image analysis, multinational trade chains, retail, wholesale, questionnaire research, customer attitudes, customer perception Abstrakt: imidž predajne predstavuje vnímanie atribútov obchodných sietí, ktoré sú dané spotrebiteľom alebo cieľovým trhom. Súčasťou imidžu predajne môže byť sortiment, kvalita tovaru, jeho cena, služby predajne, usporiadanie a lokalizácia predajne, atmosféra predajne, reklama a tiež povesť predajne. základom pre koncipovanie príspevku bol predpoklad, že imidž predajne je jedným z rozhodujúcich faktorov výberu miesta nákupu. Jednotlivé atribúty predajne dokážu pôsobiť na vnímanie spotrebiteľa, a tým ovplyvniť jeho rozhodovanie nielen pri výbere predajne, ale aj jeho rozhodovanie pri kúpe tovaru. Analýza imidžu obchodných sietí bola vypracovaná na princípe 5-bodovej hodnotiacej škály, ktorá vyjadruje postoj respondentov ku každému z 29 atribútov skúmaných obchodných sietí. Podkladové údaje boli získané dotazníkovým prieskumom nákupného správania slovenských spotrebiteľov a výsledky prieskumu boli analyzované metódou sémantic-kého diferenciálu. Analýza imidžu predajne poskytuje informácie, ktoré môžu byť východiskom pre pochopenie významu jednotlivých atribútov obchodných sietí z hľadiska vnímania a postojov spotrebiteľov. na základe analýzy imidžu zahranič-ných obchodných sietí, pôsobiacich na slovenskom trhu, možno konštatovať spokojnosť respondentov s otváracou dobou predajní a dĺžkou predaja, lokalizácou predajní, čistotou a vzhľadom predajn...

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“…In fact, in 2008, private labels increased their market share to 25% and 50% in most European markets and to 20% in the US (PLMA, 2009). One factor that explains this situation is the improvement on the consumer perception of store brands (Ipsos Mori, 2006) leading to a change on consumer behavior towards traditional manufacturer brands (Burt, 2000).…”

Section: Introductionmentioning

confidence: 99%

Untitled

López¹,

Laviña²

2010

ADR

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Dada la alta competitividad existente en la actualidad en los mercados de gran consumo, la decisión de posicionamiento es una de las más importantes a las que los detallistas se enfrentan a la hora de determinar su estrategia competitiva en el mercado. Esta decisión es importante no sólo para los detallistas sino también para los fabricantes, porque aunque la literatura del comportamiento del consumidor suele enfocar su análisis en la elección de marca, existe en la actualidad una clara evidencia de que los consumidores deciden antes "dónde comprar" que "qué marca" comprar.El objetivo de esta investigación es profundizar en el posicionamiento de los detallistas en España, analizando las distintas percepciones existentes en el consumidor, distinguiendo entre consumidores de "alta frecuencia" o "habituales" y consumidores de "repertorio" o de "baja frecuencia".Nuestros resultados muestran las dificultades que los hipermercados tienen para transmitir un posicionamiento diferenciado y relevante al consumidor, y las diferentes percepciones de los discounters según los distintos tipos de consumidores, sugiriendo la necesidad de un reposicionamiento mas allá del puro precio. Por otra parte, se observa el abrumador dominio de Mercadona que ha sido capaz de posicionarse no sólo en precio sino en una oferta relevante de marca de distribuidor que la sitúa en altos niveles de satisfacción y percepción de servicio por parte de los consumidores. In today's highly competitive marketing environment, the positioning decision of retailers is one of the most important element of marketing management. Retailing positioning is an integrated management activity that takes in elements of the retail mix and is of critical importance for retailers and for manufacturers. Whereas consumer theory has traditionally place brand choice as the focus of the analysis, there is evidence that consumers are turning to shopping strategies rather than brand decisions. The objective of this research is to better understand the positioning of Spanish retailers analyzing the different perceptions between high frequency and low frequency consumers. Our results show the difficulties hypermarkets are facing to deliver a distinctive consumer proposition and the different perceptions on discounters accordingly to different types of consumers reflecting the need to deliver further benefits to consumers beyond pricing. On the other hand the overwhelming superiority of Mercadona is shown through their relevant price and store brands proposition leading consumer to perceive high level of service and consumer satisfaction.

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The strategic role of retail brands in British grocery retailing

Cited by 297 publications

References 44 publications

Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image

Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image

Image of the multinational trade chains functioning in the Slovak food market

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