2008
DOI: 10.3386/w14506
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The Strategic Timing Incentives of Commercial Radio Stations: An Empirical Analysis Using Multiple Equilibria

Abstract: Commercial radio stations and advertisers have potentially conflicting interests about when commercial breaks should be played. This paper estimates an incomplete information timing game to examine stations' equilibrium timing incentives. It shows how identification can be aided by the existence of multiple equilibria when appropriate data are available. It finds that stations want to play their commercials at the same time, suggesting that mechanisms exist which align the incentives of stations with the inter… Show more

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Cited by 49 publications
(125 citation statements)
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References 25 publications
(54 reference statements)
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“…Finally, the emphasis on inequality conditions derived from revealed preference arguments and the speci…c decomposition of the errors into structural and non-structural components draws upon the recent moment inequality literature 2 There is a wide and growing literature on discrete games in both economics and marketing. Notable examples include Aguirregabiria and Mira (2007), Bajari, Benkard, and Levin (2007), Berry (1992), Pakes, Ostrovsky, and Berry (2007), Draganska, Mazzeo, andSeim (2009), Hartmann (2010), Ho (2009), Orhun (2006, Pesendorfer and Schmidt-Dengler (2007), Sweeting (2009), Vitorino (2007, and . provide an overview of this rapidly expanding …eld.…”
Section: Introductionmentioning
confidence: 99%
“…Finally, the emphasis on inequality conditions derived from revealed preference arguments and the speci…c decomposition of the errors into structural and non-structural components draws upon the recent moment inequality literature 2 There is a wide and growing literature on discrete games in both economics and marketing. Notable examples include Aguirregabiria and Mira (2007), Bajari, Benkard, and Levin (2007), Berry (1992), Pakes, Ostrovsky, and Berry (2007), Draganska, Mazzeo, andSeim (2009), Hartmann (2010), Ho (2009), Orhun (2006, Pesendorfer and Schmidt-Dengler (2007), Sweeting (2009), Vitorino (2007, and . provide an overview of this rapidly expanding …eld.…”
Section: Introductionmentioning
confidence: 99%
“…In this case one would need to normalize 0 or, as in our example, assume it is known, in order to identify : If on the other hand two equilibria are played in the data then we can pinpoint the (logit) curve that passes through these points and identify both 0 and . Sweeting (2009) discusses this identi…cation in more formal detail.…”
Section: Parameter Identi…cation Given Equilibrium Probabilitiesmentioning
confidence: 99%
“…Most empirical work (see e.g. Bajari et al 2010;Sweeting 2009) assumes (as we do) that there is a single equilibrium played in any given market. This helps alleviate problems related to the third point, albeit not completely.…”
Section: An Illustrative Examplementioning
confidence: 99%
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“…Aradillas-López (2010), Durlauf (2001, 2007), Seim (2006), Sweeting (2009)). We retain the notation introduced in Section 3, but we substitute Assumption 3.1 with the following one, which is fairly standard in the literature.…”
Section: Application Ii: Entry Games Of Incomplete Informationmentioning
confidence: 99%