2002
DOI: 10.1108/09576050210413999
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The strategic use of computerised information systems by a micro enterprise

Abstract: This paper is a case study of the use of information systems (IS) by a micro enterprise. In particular, it attempts to answer the question: can micro enterprises use IS strategically? It examines the distinguishing characteristics of micro enterprises and the use of IS in micro enterprises. It gives a brief history and description of the micro enterprise in question (Lanzarote First) and then analyses the use of IS from two angles: functionality and benefits. Importantly, the strategic benefits of the various … Show more

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Cited by 19 publications
(19 citation statements)
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“…Despite multiple calls to study micro-firms in their own right (Devins et al, 2005;Matlay, 1999;Roberts and Wood, 2001), academic research, which focuses specifically on the micro-firm, has historically been rare. From a resource perspective, calls for small firm research are also forthcoming, as articulated by Barney et al (2001, p. 634): [.…”
Section: Introductionmentioning
confidence: 99%
“…Despite multiple calls to study micro-firms in their own right (Devins et al, 2005;Matlay, 1999;Roberts and Wood, 2001), academic research, which focuses specifically on the micro-firm, has historically been rare. From a resource perspective, calls for small firm research are also forthcoming, as articulated by Barney et al (2001, p. 634): [.…”
Section: Introductionmentioning
confidence: 99%
“…Indeed, extant literature posits that strategic management aims to integrate key functions towards adopting a general management perspective (Schendel & Hofer, 1979). Consequently, the thrust of strategic management is to ensure that an organisation secure wider and larger improvement or success within the relevant business environment of its operations (Roberts & Wood, 2002). Strategic management fosters the development of consistent patterns in the streams of organisational decisions that predispose organisations to superior or improved performance.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Recent studies (Riquelme 200, Roberts &Wood 2002 andMilner 2002) have shown that many of these earlier predictions were far too optimistic and that it was the larger businesses that were more actively engaged in E-commerce. An examination of the adoption rates of the Australian study (see Table 4.1) would support these later findings, with only 15.6% of the 160 respondents indicating that they were engaged in E-commerce in their day-to-day activities.…”
Section: Australian Studymentioning
confidence: 99%
“…• A global presence presenting customers with a global choice (Barry & Milner 2002) • Improved competitiveness (Auger & Gallaugher 1997) • Mass customisation and 'customerisation', presenting customers with personalised products and services (Fuller 2000) • Shortening of supply chains, providing rapid response to customer needs (Barry & Milner 2002) Recent studies have found that these predictions have not eventuated and that it has been the larger businesses that have been more active with respect to E-commerce (see Riquelme 2002, Roberts & Wood 2002, Barry & Milner 2002. A number of reasons have been put forward, including poor security, high costs, a lack of requisite skills.…”
Section: E-commerce and Smesmentioning
confidence: 99%
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