2021
DOI: 10.5334/cstp.334
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The Strategic Use of Multimedia in the Great Georgia Pollinator Census Citizen Science Project

Abstract: In August of 2019, citizens from across the state of Georgia, USA, participated in the Great Georgia Pollinator Census (GGaPC). This University of Georgia Extension initiative recruited citizen scientists to count for 15 minutes the number and types of insects visiting pollinator plants. The project was web based and used multiple media strategies to recruit citizen scientists, to educate the participants on the entomology required, and to collect the data generated. WordPress website-building software allowed… Show more

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Cited by 5 publications
(2 citation statements)
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“…Training, e.g., through (online) instruction videos or workshops and interactions with campaign staff, and using photo and expert identification, could further improve both data quality and reporting frequency and allow the study of more complex research questions (e.g., Deguines et al, 2016;MacPhail and Colla, 2020). Training participants using multimedia, and using social media to promote citizen science projects and help participants with insect identifications, has been shown to be successful both in terms of project outreach and an increased interest and awareness of the benefits provided by insects (Griffin et al, 2021(Griffin et al, , 2022.…”
Section: High Engagement In Biodiversity Among Participantsmentioning
confidence: 99%
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“…Training, e.g., through (online) instruction videos or workshops and interactions with campaign staff, and using photo and expert identification, could further improve both data quality and reporting frequency and allow the study of more complex research questions (e.g., Deguines et al, 2016;MacPhail and Colla, 2020). Training participants using multimedia, and using social media to promote citizen science projects and help participants with insect identifications, has been shown to be successful both in terms of project outreach and an increased interest and awareness of the benefits provided by insects (Griffin et al, 2021(Griffin et al, , 2022.…”
Section: High Engagement In Biodiversity Among Participantsmentioning
confidence: 99%
“…Indeed, a recent study in Great Britain suggest that men are overrepresented in environmental citizen science programs (Pateman et al, 2021). Highlighting the science part of the campaign, e.g., through multi-media resources and outreach such as developed by Griffin et al (2021), could therefore attract and involve more men.…”
Section: High Engagement In Biodiversity Among Participantsmentioning
confidence: 99%