The Strategy of Partnership Tools for Cost Decreasing of “Small-Scale Chicken Farmers” at The Pengiangan Village of Bangli Regency

Abstract

The phenomenon of small-scale chicken farmers producing eggs is threatened by rising costs, scarcity of feed, and the entry of eggs from outside competitors. In addition, small-scale chicken breeders have weaknesses including not having a production plan, high labor turnover, and dependence on feed to suppliers. Based on these conditions, the strategic positioning of small-scale chicken farmers is in the cleaning position. 10 small-scale chicken farmers form investment partnerships in feed processing to meet the feed needs of members of investment partners. The purpose of this study is to analyze and uncover positioning after there is a partnership investment, and whether this investment can reduce production costs. This study determined informants of 10 small-scale chicken farmers, data collected by the triangulation method. The data collected was analyzed using the SWOT method and relevant costs. The results showed that strategic investment partnerships can form competitive strategic positioning, and the implementation of strategic partners can reduce production costs.