The structural model of relations between country of origin and the perceived brand name value

Strašek, Rok

doi:10.1017/s0043933911000055

Cited by 12 publications

(6 citation statements)

References 28 publications

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“…The percentage of persons interviewed who buy both meat of domestic and foreign origin is 18 %.We can thus confirm there is a significant tendency towards purchasing fresh poultry meat of domestic origin. Similar results about attitude toward the origin of meat were obtained in a study of Strašek (2011) andVukasovič (2012). Also the results of these authors confirm the importance of meat origin in consumer decision-making process.…”

Section: Options Challenges and Potentials Of Poultry Meat: An Empirsupporting

confidence: 83%

Options, challenges and potentials of poultry meat: an empirical investigation on european consumers

Vukasović

2014

Rev. Bras. Cienc. Avic.

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Agricultural market developments have attracted considerable attention recently, due to increasing consumer food prices and sharp short term price fluctuations of agricultural commodity prices. This medium term outlook provides a projection for major EU agricultural commodity markets and agricultural income until the year 2022, based on a set of coherent assumptions. Under these assumptions, agricultural commodity prices are expected to stay firm over the medium term, supported by factors such as the growth in global food demand, the development of the biofuel sector and a prolongation of the long-term decline in food crop productivity growth. EU commodity markets are projected to remain balanced on average over the outlook period, without the need for market intervention. Prospects for agricultural income grow at EU level during the outlook period, resulting from continuing decline in labor input rather than from income increases at sector level (European Commission, 2012). The article concentrates on the prospects for European meat market trends and on results of the primary quantitative research which was carried out in four countries EU member state.

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Section: Options Challenges and Potentials Of Poultry Meat: An Empirsupporting

confidence: 83%

Options, challenges and potentials of poultry meat: an empirical investigation on european consumers

Vukasović

2014

Rev. Bras. Cienc. Avic.

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“…A study conducted in Slovenia revealed that meat origin information significantly affected the perceived value of the selected properties of Slovenian chicken meat (Strašek, 2010). The author also found that the country of origin (COO) had a statistically significant influence on the perceived brand name value of the product compared with the selected marketing mix elements of the product (Strašek, 2011).…”

Section: Consumers' Behaviormentioning

confidence: 99%

“…European countries (Strašek, 2010(Strašek, , 2011Vukasovič, 2009Vukasovič, , 2010Vukasovič, , 2011. However, COO can be taken as search attribute for poultry meat.…”

Section: Fruit and Vegetable Consumers' Behavior 215mentioning

confidence: 99%

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor

2015

Journal of International Food & Agribusiness Marketing

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The authors attempt to understand selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy, which are important for any retailer to appreciate. The study was carried out in two mid-sized cities of the Orissa state of India with 100 respondents by using the specially developed questionnaire. Statistical tools were used to analyze the data. The study revealed that vegetables are consumed in greater quantity and purchased more frequently than fruits. Consumers attached more importance to credence attributes than to search and experience attributes while making their purchase decisions. Family income and consumers' education were found to have significant influence on the consumers' willingness to pay for graded and packaged products. Organized retailers can take cues from the findings of the study to decide about location, nature and quality of assortment, and their marketing strategies.

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“…Food quality parameters explain 14 percent variation and are loaded on meat from healthy animal, age of animal, and hygienic conditions while processing. Using country of origin (COO) as an indicator of quality and safety, several researchers have also concluded that COO plays a very important role in influencing the buying behavior of consumers for poultry meat in European countries (Vukasovič, 2010(Vukasovič, , 2011Strašek, 2011).…”

Section: Consumers' Response On Product Attributesmentioning

confidence: 99%

Study of consumers’ behavior for non-vegetarian products in emerging market of India

Kapoor

2014

Journal of Agribusiness in Developing and Emerging Economies

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Purpose – The purpose of this paper is to understand non-vegetarian food consumption behavior, and factors affecting the same of the consumers of middle-sized market, where organized retailing is still at infancy. Design/methodology/approach – A total of 182 households of two middle-sized cities of India were personally surveyed with a structured questionnaire. Simple statistical analysis such as frequency distribution, factor analysis and analysis of variance, logit regression were carried out to infer the required information. Findings – Although an important constituent of the food, for most the consumers, purchase of non-vegetarian products were weekly, well planned, and family affairs. Assured good quality, followed by the meat preparation in front of the customers’ eye emerged important market attributes for selecting the store by the consumers. The study revealed that consumers were mainly dependent on search and credence attributes of the product for non-vegetarian food purchase decisions. Research limitations/implications – This paper analyses non-vegetarian food consumption food behavior of those customers, for whom non-vegetarian food is still considered as special food, and who belong to middle-sized cities where organized food retailing has just started. Originality/value – The subject is relatively less researched in emerging markets where organized food retail is still at infancy, and where non-vegetarian foods are considered special.

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The structural model of relations between country of origin and the perceived brand name value

Cited by 12 publications

References 28 publications

Options, challenges and potentials of poultry meat: an empirical investigation on european consumers

Options, challenges and potentials of poultry meat: an empirical investigation on european consumers

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Study of consumers’ behavior for non-vegetarian products in emerging market of India

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