The Structure of Regional Labor Market in the Field of Media (On the Example of the Russian Far East Media System)

Abstract

This article is devoted to the study of the Russian Far East regions media space. The goal is to identify the features and current trends in the development of regional media markets in the Far Eastern Federal District. Based on information from published vacancies in the field of mass media, the authors identified types of employers and determined the influence of demographic and socio-economic factors on the formation of demand for media specialists in various regions of the Far East. The research materials were obtained by monitoring vacancies on specialized job search sites. In the course of the work, 142 vacancies were analyzed, the necessary indicators were identified for the typology of employers, which include traditional media, news agencies, new media, brand media (corporate media), press services, and non-media enterprises. In general, the media market of the Far East in Russia is dominated by traditional media, however, in its various regions, the media market has its own characteristics depending on demographic and socio-economic indicators. There is a general dependence between population size, gross regional product per capita, the number of media enterprises, the number of employees employed by them, and the number of published vacancies in the field of information and communication.