The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities

Abstract

Recent changes in the business environment have prompted marketing scholars to pay particular attention to sustainability as a topic of inquiry. Despite the progress made in the study of sustainability, there is a paucity of research on the topic in premier marketing journals. To address this issue, we focus on marketingrelated journals and assess the intellectual structure of sustainability research in detail. Drawing on social network theory, we perform an extensive co-citation analysis using multidimensional scaling to examine 76,342 citations made in 1,320 sustainability-focused articles from 36 journals over 51 years . This study specifies that the topics of citizenship behavior, stakeholder theory, corporate performance, and the triple bottom line are integral sustainability research areas. In addition, the results indicate five required topics for examining sustainability in the marketing context: external-internal focus, social-environmental emphasis, legal-ethical-discretionary intent, marketing assets, and financial performance. Supported by the capabilities-based resource perspective, the sustainability-focused typology and framework advanced provide directed structure for future research.

The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry

“…Subsequently, this industrial branding will help both parties to sustain their businesses in terms of both specific company loyalty as well as the end-to-end CM/TPLP customer perception of the combined brand. This is in line with what has been recommended by Chabowski, Mena and Gonzalez-padron (2011) who suggest that developing long term relationships can increase overall organisational performance (for instance, in terms of profitability and sales growth). This is also bourne out by Bansal (2005) who also suggests that a firm's reputation can be supported by aspects of business sustainability which include partnerships (as in this case).…”

Corporate social responsibility in international marketing: review, assessment, and future research

“…The study findings could also be augmented if a bibliometric analysis were pursued, whereby linkages between the various thematic areas and their items could be established, as well as their impact in terms of citations determined (Chabowksi et al, 2011).…”

“…As opposed to several studies reviewing the link between CSR and domestic marketing (e.g., Chabowksi et al 2011;Vaaland et al 2008), no such attempt has yet been made in an international marketing context. However, this is particularly important in light of the great fragmentation, diversity, and, sometimes, incongruity of studies in the field, which constitute a serious barrier for practice development and theory advancement (Rousseau et al, 2008;Kolk and van Tulder, 2010).…”

Pesquisa bibliométrica e cienciométrica em auditoria (2002-2013)

“…Existem várias formas de aplicabilidade dos estudos bibliométricos/cienciométricos, dentre os quais se destacam: i) evidenciação das publicações de um país (Butler, 2003;Daraio & Moed, 2011;Fetscherin, Voss & Gugler, 2010;Jacobsson & Rickne, 2004;Jimenez-Contreras, Anegon & Lopez-Cozar, 2003;Kostoff, Briggs, Rushenberg, Bowles, Icenhour, Nikodym, Barth & Pecht, 2007;Kostoff, Del Rio, Cortes, Smith, Smith, Wagner, Leydesdorff, Karypis, Malpohl & Tshiteya, 2005;Kostoff, Johnson, Bowles, Bhattacharya, Icenhour, Nikodym, Barth & Dodbele, 2007;Kostoff et al, 2006;Sarafoglou, 2006;Schoeneck, Porter, Kostoff & Berger, 2011); ii) formação de redes de pesquisa entre universidade-indústria-governo/universidade-indús-tria/parceria público-privada (PPP) (Abramo, D' Angelo, Di Costa & Solazzi, 2009Hayashi, 2003;Marsilio, Cappellaro & Cuccurullo, 2011;Park & Leydesdorff, 2010); iii) uma área/subárea da ciência (Alfalla-Luque & Medina-Lopez, 2009;Chabowski, Mena & Gonzalez-Padron, 2011;Cornelius, Landstrom & Persson, 2006;Etemad, 2004;Kim & McMillan, 2008;Ma & Stern, 2006;Rubin & Chang, 2003;Serenko & Bontis, 2013;Talukdar, 2011;Uysal, 2010;Walter, 2010); iv) as contribuições específicas de um autor (Diamond, 2007;Meyer, Pereira, Persson & Granstrand, 2004;Uslay, Morgan & Sheth, 2009); v) produção científica de um jornal científico ou grupo de jornais (Biemans, Griffin & Moenaert, 2007;Casey & McMillan, 2008;…”