In this study three, two-part propositions were developed based on a general model of how organizational variables moderate the influence of individual change values on innovative intentions and how these same organizational factors moderate the impact of individual innovative intentions on organizational innovative outcomes. A total of 66 respondents, mostly top managers in food processing and food equipment and packaging firms, returned questionnaires. Results indicated that the absence of technical specialist concentration significantly (p < .05) increased the correlation between managerial change values and innovative intentions. Organization size and diversification into nonfood markets did not significantly moderate the correlation between managerial change values and innovative intentions although results were in the predicted direction. Managerial innovative intentions were significantly (p < .05) more likely to be correlated with the rate of new products introduction, and the rate of adoption of incremental process innovation when technical specialists were concentrated. Managerial innovative intentions were significantly (p < .05) more likely to be correlated with the rate of new production introduction and the adoption of radical (new to the industry) process innovation in firms that had diversified into nonfood markets. Critical incident accounts by respondents of creative or innovative episodes in their organizations are strongly correlated with indicators of slack resources for innovation, and the skills managers develop to identify and back innovators in their firms are discussed.Most people are fascinated by novelty. They are attracted to newspaper articles about new products, new medical discoveries, and new fashion. On the other hand, most of us also resist change in routine. In organizational settings, the resistance to change that threatens status or satisfaction of other needs like face-to-face communication with peers, financial rewards, and ego needs, is probably one of the most predictable behaviours that can be identified. Yet people work for change in organization to improve performance and to satisfy creative decisionmaking needs. Finding a satisfactory balance between change and the maintenance of the status-quo may be one of the key organizational issues of our day.