The Students’ Flow Experience With the Continuous Intention of Using Online English Platforms

Abstract

Built on the integrated theoretical framework of antecedents of flow and expectation confirmation model (ECM), this research investigates the way flow experience drives the online students’ intention to engage in online English teaching platforms. This study focused on the online students engaged in online English learning platforms in Taiwan. A total of 500 online students were selected. An online survey was conducted with the help of a marketing research agency located in Taiwan. According to the results, the online students’ flow experience was found to be in a significant relationship with continuous intention. The antecedents, including perceived enjoyment, challenge, and situational involvement, were found to be in a positive relationship with flow experience; however, confirmation and perceived vividness did not have significant effects on the flow. Furthermore, flow and confirmation were found to be in a significant relationship with perceived usefulness and satisfaction. Moreover, perceived usefulness was found to be in a significant relationship with satisfaction and continuous intention. Lastly, satisfaction was found to be in a significant relationship with continuous intention. Finally, the questions proposed in this research with their empirical findings offer profound understanding for establishing a well-devised online English learning platform that can motivate online learning. These results and managerial implications for online English language platforms are innovative and significant in practice.

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

“…Gao and Bai (2014) noted that flow experience affected consumers' behavioral intention, such as the likelihood to purchase from the website. The online students' flow experience has a significant relationship with continuous intention (Zhao and Khan, 2022). In social commerce, consumers who have experienced flow are likely to participate in social commerce activities (Zhang et al, 2014), which affects consumers' purchase intention (Xu et al, 2022).…”

Emotional-based pedagogy and facilitating EFL learners' perceived flow in online education

“…The intervention applied in this study led to enjoyment, engagement with the tasks, reduced self-consciousness, and intense concentration. So, considering the results obtained in this part of the study and the literature (e.g., Rodriguez-Ardura and Meseguer-Artola, 2017 ; Dewaele and MacIntyre, 2019 ; Li et al, 2021 ; Liu and Song, 2021 ; Wang and Huang, 2022 ; Zhao and Khan, 2022 ) which confirmed the efficiency of flow in the foreign language context, it can be a good strategy to expose language learners to teachable techniques for managing emotions, knowing one's emotions, handling relationships, and motivating oneself.…”

“…Following the pioneering study of Egbert ( 2003 ), who pointed that the state of flow involves a particularly intense focus in an activity to the extent that one may even lose self-consciousness and a track of time, a number of researchers focused on the efficiency of flow in the foreign language context (e.g., Aubrey, 2017 ; Dewaele and MacIntyre, 2019 ; Liu and Song, 2021 ; Dewaele et al, 2022 ; Zhao and Khan, 2022 ). In her study, Egbert ( 2003 ) maintained that some preconditions must exist for the flow experience to occur including (a) a balance of skills and challenge, (b) intense concentration, (c) clear goals, (d) immediate feedback, (e) a sense of control, and (f) interest.…”

“…A series of empirical studies also examined flow in the e-learning contexts (Rodriguez-Ardura and Meseguer-Artola, 2017 ; Li et al, 2021 ; Liu and Song, 2021 ; Wang and Huang, 2022 ; Zhao and Khan, 2022 ) which shows the importance of providing learning programs that raise the students' flow states as a key feature for academic success in the virtual education environment. In this regard, Pearce ( 2005 ) investigated the possibility of making e-learning activities motivating and engaging, yet still productive.…”

Evaluating the couriers’ experiences of logistics platform: The extension of expectation confirmation model and technology acceptance model

“…To assure the usefulness of digital platforms, users may improve their performance levels 10.3389/fpsyg.2022.998482 (Elwalda et al, 2016). To participate in online actions, satisfaction is also viewed as a crucial element (Wu et al, 2020;Zhao and Khan, 2021). Thong et al (2006) discuss several verifiable ECM studies that were utilized to explore continuous information technology usage behavior.…”