The Study of Visual and Multimodal Argumentation

Kjeldsen, Jens E.

doi:10.1007/s10503-015-9348-4

Cited by 100 publications

(47 citation statements)

References 68 publications

(73 reference statements)

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“…First, we rely on the perspectives of multimodal argumentation (Groarke, 1996;Kjeldsen, 2015;Tseronis & Forceville, 2017;Rocci & Pollaroli, 2018). In these studies, there is an accepted premise that a cross-fertilization of multimodal, discourseanalytical approaches and argumentation should be favored.…”

Section: An Argumentative Integration To Multimodal Critical Discourse Studies -The Argumentum Model Of Topics (Amt)mentioning

confidence: 99%

Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers

Serafis

Greco

Pollaroli

et al. 2019

Critical Discourse Studies

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This paper proposes a methodological synthesis in order to study multimodal media discourse and argumentation in the context of the so-called 'refugee crisis' in Greece. It follows the framework of Multimodal Critical Discourse Analysis, integrating this with argumentation studies, with a particular emphasis on the analysis of inference. Our data come from the Greek newspapers Kathimerini and Ta Nea. We contend that the proposed methodological synergy enables scrutiny of (a) racist conceptualizations cultivated by the representation of migrants and refugees in headlines and photographs in newspaper articles along with (b) the argumentative potential that is implicitly sustained in these multimodal representations.

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Section: An Argumentative Integration To Multimodal Critical Discourse Studies -The Argumentum Model Of Topics (Amt)mentioning

confidence: 99%

Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers

Serafis

Greco

Pollaroli

et al. 2019

Critical Discourse Studies

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“…Although the verbal mode has been dominant in argumentation research, multimodal argumentation has begun to interest researchers (Blair, 2015; Howell et al, 2017; Kjeldsen, 2015). In multimodal argumentation, nonverbal and verbal modes can contribute directly or indirectly to conveying an argument (Tseronis, 2018).…”

Section: Theoretical Approachesmentioning

confidence: 99%

Students’ Interpretations of a Persuasive Multimodal Video About Vaccines

Kiili

Smith

Räikkönen

et al. 2021

Journal of Literacy Research

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The present study investigated students’ ( N = 404) interpretations of the main message and use of modes in a persuasive multimodal video on vaccines. It also examined whether students’ topic knowledge, language arts grades, and self-identified gender were associated with their interpretations. Students analyzed a YouTube video in which two entertainers demonstrated the importance of vaccinating children. Students’ interpretations of the usefulness of vaccines varied in terms of quality of reasoning, which was associated with students’ topic knowledge. Notably, many students’ interpretations of the use of modes were incomplete, or they did not even mention certain modes in their response. The results suggest that students should be explicitly taught how to interpret different modes and their uses for argumentative purposes.

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“…However, scholars of argument have recognized the need to expand the field to include visual argument (Blair, 1996;Birdsell and Groarke, 1996;Lake and Pickering, 1998) and, more recently, multimodal arguments (Andrews, 2010;Coffin, 2009;Whithaus, 2012). Although there is growing literature in multimodal argumentation, Kjeldsen (2015) observes that '[i]n general, the attitude is that argumentation is closely related to the explicit use of words and therefore [non-verbal argumentation] cannot be argumentation in any proper sense' (Kjeldsen, 2015: 121). In order to render the study of argument relevant to contemporary practices, there is a need to explore the ways in which argument works within and across modes.…”

Section: The Role Of 'Mode' In An Academic Literacies Approach To Argmentioning

confidence: 99%

'Academic literacies' as moving beyond writing: Investigating multimodal approaches to academic argument

Huang¹,

Archer²

2017

London Review of Education

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Research on academic literacies has predominately focused on writing practices in higher education. To account for writing practices in the digital age, this paper emphasizes the importance of extending the focus of academic literacies beyond writing to include multimodal composition. Drawing on social semiotics, we put forward a framework for understanding and analysing multimodal academic argument. This framework views argument in relation to features that make up text, namely mode, genre, discourse, and medium. We also look at ways in which multimodal resources are appropriated into argument through citation. Becoming more explicit about the ways in which academic argument is constructed is important for enabling student access into the discourses and practices of academia.

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The Study of Visual and Multimodal Argumentation

Cited by 100 publications

References 68 publications

Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers

Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers

Students’ Interpretations of a Persuasive Multimodal Video About Vaccines

'Academic literacies' as moving beyond writing: Investigating multimodal approaches to academic argument

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