The subjective norms of sustainable consumption: A cross-cultural exploration

Minton, Elizabeth A.; Spielmann, Nathalie; Kahle, Lynn R.; Kim, Chung-Hyun

doi:10.1016/j.jbusres.2016.12.031

Cited by 169 publications

(108 citation statements)

References 35 publications

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“…A country's cultural values and consumer lifestyle can influence sustainable consumption. Minton et al (2018) found that a nation's level of pragmatism is positively correlated with the sustainable behaviour of individuals, and sustainable attitudes mediate the relationship between national cultural values and consumer behaviour. Thøgersen (2017) noted that both national and individual factors, such as country of residence and food-related lifestyle, interact and significantly affect everyday food choices and sustainable consumption in Europe.…”

Section: Introductionmentioning

confidence: 94%

Consumers’ Perceptions of Sustainable Wine: An Exploratory Study in France and Italy

Capitello

Sirieix

2019

Economies

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This study offers new insights into the sustainable wine market by exploring consumers’ perceptions of product attributes for six categories of wine that have characteristics of sustainability and one conventional wine. The study investigates product-attribute associations that French and Italian consumers attach to sustainable wines, and whether consumers’ involvement with wine and propensity towards ethically-minded behaviours affect their perceptions of sustainable wines. The research employs a cross-country analysis of France and Italy, and uses a free-choice approach to reveal consumers’ perceptions. The perceptual maps highlight the different attribute dimensions associated with conventional wines and sustainable wines. Health benefits, taste, and ethics emerge as the most relevant discriminant dimensions. The study finds that consumers involved with wine demonstrate a greater ability to evaluate product-attribute associations for sustainable wines than do ethically-minded consumers who are not involved with wine. The study elaborates some practical implications of this result for wineries. In particular, the study highlights that consumers associate different characteristics and beneficial aspects with different categories of sustainable wines; this also depends on their level of involvement with wine. The results demonstrate that sustainable wine marketers should, in their marketing and communication, take into stronger consideration the level of consumer involvement with wine and the specific associations made by consumers with the sustainable wine category they want to promote.

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Section: Introductionmentioning

confidence: 94%

Consumers’ Perceptions of Sustainable Wine: An Exploratory Study in France and Italy

Capitello

Sirieix

2019

Economies

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“…The theory of Reasoned Action has been employed by various studies to examine behavior of humans in the fields of marketing, psychology and entrepreneurship (Armitage and Conner 1999;Buttle and Bok 1996;Conner & Abraham 2001;Shan, & King, 2015;Hasbullah et al, 2016;Tiwari, & Bhat, 2017). Many studies in social science have supported the proposition that subjective norms are the vital predictor of a person's behavioral intentions (Conner, Kirk, Cade and Barrett 2001;Morris, & Liu, 2015;Minton, et al, 2018;Bok, & Park, 2019). Various authors studied the subjective norm on adopting banking and found it the most important factor in shaping the intention of people (Gumel et al 2015;Hanudin et al, 2014;Abduh et al, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Subjective Norms and Intention- A Study of Crowdfunding in India

Baber¹

2019

RWE

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The study is aimed to explore the factors of subjective norms and their influence on shaping the intention of people to participate in crowdfunding. Data was collected from 155 respondents who have been involved in one or many crowdfunding campaigns as a contributor or fundraiser. Data was analyzed using various statistical tools like data reliability test, factor analysis, correlation, and regression. It was found that intention to participate in crowdfunding is shaped by the influence of family and friends and people have high motivation to comply with the approval of these reference groups. Influence of other reference groups like a supervisor, teacher, neighbor, social network friend, etc. has no impact on shaping the intention of people towards crowdfunding. The study will be useful for crowdfunding platforms to understand the influence of referent groups on people regarding crowdfunding participation.

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“…Drawing from the growing body of research on sustainable consumption and production, Bengtsson, Alfredsson, Cohen, Lorek, and Schroeder [3] identified two dominant vantage points-one focused on promoting more efficient production methods and products (mainly through technological improvement and informed consumer choice), and the other stressing the need to consider also overall volumes of consumption, distributional issues, and related social and institutional changes. Sustainable consumption can encompass both sustainable attitudes and sustainable behaviors [4]. There is an "attitude-behavior gap" or "values-action gap," as 30% of consumers report that they are very concerned about environmental issues but are struggling to translate this into purchases [5].…”

Section: Introductionmentioning

confidence: 99%

Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

Bryła

2019

Sustainability

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The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.

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The subjective norms of sustainable consumption: A cross-cultural exploration

Cited by 169 publications

References 35 publications

Consumers’ Perceptions of Sustainable Wine: An Exploratory Study in France and Italy

Consumers’ Perceptions of Sustainable Wine: An Exploratory Study in France and Italy

Subjective Norms and Intention- A Study of Crowdfunding in India

Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

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