2013
DOI: 10.17010/ijom/2013/v43/i6/36391
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The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study

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“…This retail transformation is attributed to changing lifestyle, changing consumption pattern, growing brand consciousness and increased disposable income (Deepika, 2012). Mullik, (2013), opines that Metros are witnessing a complete change in the shopping habits of the consumers due to the advent of shopping malls and other large sized retail outlets. As a consequence, grocery shopping has become high-interest shopping where men's participation in a hypermarket scenario has increased.…”
Section: Introductionmentioning
confidence: 99%
“…This retail transformation is attributed to changing lifestyle, changing consumption pattern, growing brand consciousness and increased disposable income (Deepika, 2012). Mullik, (2013), opines that Metros are witnessing a complete change in the shopping habits of the consumers due to the advent of shopping malls and other large sized retail outlets. As a consequence, grocery shopping has become high-interest shopping where men's participation in a hypermarket scenario has increased.…”
Section: Introductionmentioning
confidence: 99%