Abstract:The novel discovery of p‐hydroxyphenylbutan‐2‐one (berry note) in Riceberry aroma was characterized by gas chromatography‐olfactometry and gas chromatography–time‐of‐flight mass spectrometry. Odor activity values and aroma extract dilution analysis revealed the high potency of this ketone, vanillin, and guaiacol found within the purple rice. Furthermore, ultrapasteurization (UP), high‐temperature short‐time (HTST) pasteurization, and ultrahigh‐temperature (UHT) sterilization effects on rice beverage aroma were… Show more
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