The surprising role of marital status on sport second-screening: demographic influences during the 2022 world cup viewing in Israel
Yair Galily,
Tal Samuel-Azran,
Tal Laor
Abstract:To better understand what characterizes those who use a second screen while watching sport, the study examine a variety of demographic factors influencing browsing device trends before, during (“second screen”), and after sports games. It does so by utilizing survey data from Israeli viewers of the 2022 World Cup using a convenience sample (N = 242). In line with our hypotheses, those with higher education and higher reported income were more likely to browse devices for information around and during games. Ag… Show more
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