The Sustainability Role of Women Entrepreneurs through the Digital Financial Literacy Movement

Abstract

This study discusses how financial technology and financial literacy play a crucial role in supporting the sustainability of small and medium enterprises (SMEs) in East Java. The utilization of financial technology, which includes various digital services such as online payments and access to financing, along with financial literacy, which refers to the understanding and ability to manage finances wisely, has been proven to be essential in maintaining the competitiveness and growth of businesses, especially among female entrepreneurs.The research was conducted using a survey involving 390 female entrepreneurs in East Java, selected through purposive sampling. Using multiple linear regression analysis, the findings indicate that both financial technology and financial literacy significantly impact the sustainability of women’s businesses in the region. However, this study is limited by its focus solely on female entrepreneurs in East Java, which may restrict the generalizability of the results to other cities. Therefore, a larger sample size across various regions would provide more comprehensive insights. This study suggests that the East Java government should pay closer attention to this sector, given its significant contribution to the regional and national economy.