The monograph represents the extremely topical issue of screen research as a specific phenomenon of (post)modern culture, which functions in a dual way: it properly reflects human life while forming new ways of human thinking stipulated by the interaction of screen discourse and subject. It shows that the general space of screen display of modernity most accurately reflects the existing socio-cultural reality, which levels the usual culturological differentiation of types of culture into high and mass, and the totality of being-with-screen makes hegemony of any social group impossible to happen, because each of the modern subjects has the opportunity to produce own screen knowledge without restrictions and to snatch one’s own subject(-ivity)/similarity from the space of typical identification patterns to making oneself a free person. The publication is intended for specialists in the field of cultural studies, philosophy of culture, art history, researchers of academic institutions and creative higher educational institutions.