The Synergistic Effects of Innovativeness, Risk-taking and Proactiveness on Performance of Tourism Firms

Hurtado-Palomino, Américo; Gala-Velásquez, Bernardo De La; Merma-Valverde, Willam Fernando

doi:10.1080/21568316.2021.2001036

Cited by 5 publications

(2 citation statements)

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“…The capability to cooperate and compete with local agents is key, without neglecting the global scenario (Klingebiel & Joseph, 2016). Likewise, there are previous studies that analyze pioneering behavior in companies located in Peru's world heritage cities (Ruiz-Ortega, Garcı ´a-Villaverde, De La Gala-Vel asquez, Hurtado-Palomino, & Arredondo-Salas, 2021;Garcı ´a-Villaverde et al, 2021;Hurtado-Palomino et al, 2021), obtaining interesting contributions in the theoretical advancement in the tourism industry.…”

Section: Pioneering Behaviormentioning

confidence: 99%

“…Also, it is the third city in Peru with the largest number of conglomerate companies in the tourism industry (SUNAT, 2019); likewise, it is considered the second most important city in Peru. In addition, Peru is listed as an important tourist destination in Latin America for its high cultural richness, especially Arequipa, Lima and Cusco, recognized by UNESCO as World Heritage Cities (Hurtado-Palomino, De La Gala-Vel asquez, & Merma-Valverde, 2021). This configuration of cities allows us to study the internal and external factors that affect the management of tourism companies, the results of which can be extended to economies with similar characteristics.…”

Section: Introductionmentioning

confidence: 99%

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Organizational flexibility and pioneering behavior: the indirect effect of market dynamism in tourism firms

Gala-Velasquez

Hurtado-Palomino²,

Zirena³

2023

IJTC

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Purpose The purpose of this study is to understand the moderating role of market dynamism in the relationship between organizational flexibility and pioneering behavior in tourism firms in Arequipa, Peru. This study aims to delve into the antecedents of pioneering orientation understood as a strategic stance that favors the creation and launch of new products in the market. Design/methodology/approach This empirical study involved the analysis, using partial least squares regression, of 306 surveys administered to mangers of tourism enterprises. Mediation has also been examined using the bootstrapping method. Findings The results show that organizational flexibility has a positive impact on pioneering behavior, while market dynamism positively mediates this relationship. Practical implications This work provides interesting theoretical and empirical contributions for the management of firms in the tourism sector. Firms should develop capabilities to reconfigure their processes and products to adequately implement and exploit innovations generated in their organizations. In addition, tourism enterprises should improve their performance by creating new products and/or services, aligned with changes in customers' purchasing and consumption habits. Originality/value This study aims to elaborate on the background of pioneering orientation understood as a strategic stance that favors the creation and launch of new products in the market. This study also proposes that market dynamism is a factor to be considered in improving this relationship.

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