Hybrid pigments were obtained by combining zinc oxide with the anionic dye Congo red (CR), a breakthrough with significant environmental implications. By adjusting the ratio of solid mass to dye concentration, it is possible to obtain pigments with pink hues from a white solid (ZnO) through its adsorption of CR. The process involved using ZnO, prepared at 800 °C using cassava starch suspension as a suitable fuel. The oxide was characterized using XRD, SEM, and BET, and the results showed that the textural properties are typical of nanoparticles, with a size of 50.5 nm, a pore size of 3.48 nm, and a surface area of 3.03 nm, making it suitable for molecular dye removal. Controlling the adsorbent mass (in grams) and dye concentration (in mg L−1) makes it possible to consistently produce hybrid pigments in various shades of pink that exhibit good thermal resistance. When dispersed in white waterborne paint, they are chemically stable in different solvents, have excellent painted surface coverage, and resist photochemical degradation. The results demonstrate technical feasibility and compatibility with the Sustainable Development Goals, particularly Goals 6, 11, 12, 14, 15, and 17, offering a promising solution for a more sustainable future.