A modular approach for synthesising the giant multichromophoric systems 19, 20 and 5´2 PF 6 is presented which involves the sequential Diels ± Alder reactions of tetraene 7 with the chromophore-based dienophiles 6, 8 and 23. The p-facial stereoselectivity of the Diels ± Alder reactions between such building blocks enables the isolation of two major stereoisomers, namely syn,-syn-5´2 PF 6 and anti,syn-5´2 PF 6 , which differ substantially in their shape. This geometrical difference offers a unique opportunity for the delineation of two mechanisms of photoinduced electron transfer (ET): solvent-mediated ET and through-bridge-mediated ET. The stereochemical assignments of syn,syn-52 PF 6 and anti,syn-5´2 PF 6 were secured on the basis of 1 H NMR and photophysical studies, namely the observation of NOE effects and strong upfield chemical shifts of the bipyridine proton resonances in syn,syn-19, and the observation of photoinduced ET in syn,syn-5´2 PF 6 , but not in anti,syn-5´2 PF 6 . The results of gas-phase semi-empirical (AM 1) and ab initio (HF/3-21G) MO calculations also lend support to the interpretation of the NMR studies and to the stereochemical assignments for the two isolated stereoisomers of 52 PF 6 . Importantly, 19 and 5 2 are not as rigid as might be expected and give rise to the existence of two conformers for syn,syn-19, and the formation of a closed form for syn,syn-5 2 in which the terminal chromophores are separated by a distance of only % 4 in the gas phase.