“…Phenolic alcohol and phenolic acid ester motifs are widespread within bioactive natural products, with examples being, within primary esters, the NF-κB inhibitors CAPE ( 1a ) , and capsiate ( 2 ), the honeybee propolis contact allergen prenyl caffeate ( 1b ), and the EGCG mimic and HIV-1 reverse transcriptase inhibitor hydroxytyrosol gallate ( 3 ) . These compounds are structurally unsophisticated, but their reported syntheses are not easily amenable to the generation of analogues, due to either a heavy burden of protecting groups or the use of harsh conditions and/or a large excess of one of the reactants. − …”