The system of marketing information management: development, assessment, improvement

Ашмарина, Светлана Игоревна; Zotova, Anna S.

doi:10.21003/ea.v160-10

Cited by 6 publications

(5 citation statements)

References 3 publications

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“…Song et al ( 2018) believe that MIS achieve specific goals by collecting data that the organization receives and processing it into information, and then reaching outputs and feedback. These processes according to Ashmarina and Zotova (2016) are somewhat like their existence as a control tool for each of the inputs, outputs, and feedback by not exceeding the limits of the system and taking data from the internal and external environments, strengths and identifying weaknesses and addressing them by relying on accuracy, comprehensiveness, and appropriateness. Zheng (2016) indicated that the marketing effect of MIS stems from the ability of these systems to organize and process data and present them in the form of reports to the management, which helps in taking an approach decision based on information that is identical to reality and appropriate to the nature of the studied market.…”

Section: Mis In Marketing Fieldmentioning

confidence: 99%

Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

Alsalim¹

2022

10.5267/j.ijdns

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The study aimed to highlight the role of management information system (MIS) and its components in improving the effectiveness and efficiency of e-marketing strategies in telecommunications companies in Jordan. By relying on the quantitative methodology and by dealing with the questionnaire as a research tool, 131 individuals from the marketing departments in the organizations under study responded, and after the analysis, the study demonstrated an impact of MIS and its components on e-marketing strategies by influencing how and the mechanism of data processing and presentation as information that contributes to making the most appropriate marketing decision. The study also proved that all components of MIS have an impact on e-marketing strategies, most of which were “human resources” or people, which proved that the efficiency of individuals and their ability to deal with technology carries significant effect on the effectiveness of MIS in managing and organizing e-marketing strategies. The study recommends the necessity to focus on human resources with STEM skills, namely science, technology, engineering, and mathematics in order to ensure the best outcomes of MIS.

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Section: Mis In Marketing Fieldmentioning

confidence: 99%

Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

Alsalim¹

2022

10.5267/j.ijdns

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“…However, all conceptualizations appear to converge upon the common definitional consensus that MKIS are management information systems (MIS) formulated specifically to support a firm's marketing strategy and decision-making (Mandal, 2018;Wahyuni & Lestari, 2020). Accordingly, the quintessential MIS contains four core components, namely, internal reporting systems that organize and collate a firm's internal records with immediate value to marketing decisions; marketing research systems, which 2 are constituted of monitoring and tracking exercises designed purposefully to address well-defined marketing problems; marketing intelligence systems consisted of data sources and procedures to extract decision-making information from the marketing environment; and, fourthly, marketing models that act as the mechanism for interpreting marketing intelligence for application to strategic marketing (Ashmarina & Zotova, 2016;Sigauke, 2019;Martell, 2018). MKIS are particularly necessary for contemporary organizations because these systems provide the most effective frameworks for monitoring changes within the external market environment, such as shifting factors of consumer behavior, industry competition, government policies, technology, and economic conditions (Perreault, 2018).…”

Section: Introductionmentioning

confidence: 99%

Research-Based Guidelines for Marketing Information Systems

Rosário

2021

International Journal of Business Strategy and Automation

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Marketing information systems (MKIS) are decision support systems focused on specific marketing decisions, providing a more efficient and effective framework for analyzing and identifying changes in the market environment. The literature review reveals that there are gaps in theoretical and empirical studies about which specific steps and best practices should be considered in MKIS implementation efforts. Is it intended to synthesize the knowledge and perceptions generated by existing MKIS studies and identify the generic and particular guidelines that can be derived from the existing body of MKIS research. A review of the literature leads the authors to a thematic synthesis that generates five core guidelines for MKIS: (1) developing, implementing, and measuring the effectiveness of the MKIS; (2) how to align the MKIS with organizational strategy and decision-making; (3) leveraging the MKIS resources in internet marketing; (4) generating and applying marketing intelligence; and, finally, (5) leveraging the benefits of the MKIS in terms of accumulating knowledge and marketing intelligence.

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“…The main objectives of information support on standardization documents in an industrial enterprise (organization) is timely and thorough provision of relevant regulatory documents. In order to purchase regulatory documents on a regular basis, maintain their life cycle and provide information support for deliveries and product life cycle, the following tasks have to be solved: different types of information should be categorized in the enterprise, the notion of a marketing information system should be defined, methods should be selected to evaluate the efficiency of information support in the enterprise and a model of an efficient management information system should be created [1]. It is possible to solve the above tasks successfully in case regulatory documents are provided in a synchronized way with the terms of contract obligations of the enterprise (organization).…”

Section: Introductionmentioning

confidence: 99%

Organization of standardization work planning in an industrial enterprise

Emelianova

Kliuchareva

Kolesnichenko-Yanushev

et al. 2020

E3S Web Conf.

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The paper considers the methodology for organizing information support planning at the main stages of a product life cycle. If used, the methodology will help minimize risks of counteragents’ non-compliance with contractual obligations. The research study is aimed at substantiating the ways, techniques, and methods of building an effective information support management system of an enterprise through creating an adaptive system for standardization work planning. When preparing the materials suggested in the paper, such scientific research methods were used as: analyzing the information needs of an enterprise, simulating a short-term information support planning process, pooling the experience in organizing standardization work in industrial enterprises involved in sin-gle-piece and serial production, as well as the principles of consistency and comprehensiveness of information support planning. As a result of the conducted research study, the following ones are proposed: a methodology for forming a Standardization Action Plan in an enterprise (organization); ways and methods for adapting the Standardization Action Plan to changing production conditions; ways to monitor the realization of actions envisaged in the Plan; the rules for evaluating the effectiveness of the information support system of an enterprise. The general methodology of information support relies on a principle of building quality management systems that implement the Deming Cycle.

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The system of marketing information management: development, assessment, improvement

Cited by 6 publications

References 3 publications

Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

Influence of MIS components on efficiency of e-marketing strategies: Evidence from telecommu-nication organizations in Jordan

Research-Based Guidelines for Marketing Information Systems

Organization of standardization work planning in an industrial enterprise

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