2023
DOI: 10.1002/sres.2953
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The systems approach of strategic roadmapping: Framing challenges and contributions whilst flexing to changing conditions and circumstances

Abstract: For supporting strategy development, corporate practitioners and consultants have long appropriated the roadmap metaphor for journey-making to establish the concept of strategic roadmapping. The practice involves charting future courses of action to help realize a vision. However, despite the significant

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Cited by 3 publications
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