Under the "rare-disease assumption" [1, p. 207], the risk ratio, rate ratio, and odds ratio all approximate one another; hence, the term "relative risk" will be used here as a synonym to represent any of them, as in common epidemiological practice [2, p. 96]. 2. These epidemiological terms may be unfamiliar to many in traffic safety. See Rothman [2, Chapter 5] for an introductory description. 3. Studies such as [3] that use billing records as its basic data source can make conclusions only about talking and no other aspect of cell phone use. Billing records record outbound time-stamps only after a caller finishes dialing, hits "send," the call is successfully routed, and the called party answers. There is no billing record if there is a crash while reaching for a phone, looking up phone numbers, dialing, or any other activity before the called party answers. If talking is interrupted by a crash, then talking is the proximate cause, not dialing or those other prior activities. Therefore, the term "Talk" will be used in the rest of this paper to refer to "cell phone conversation." 4. It is possible that more than one Talk occurred in a given 10-min window. If so, these would have been tabulated as a single count by the Toronto methods. Thus, technically the counts in Table 1 are not counts of Talk, but rather counts of subjects who engaged in at least one call in a given window.