The THE INFLUENCE OF EASE OF USE, E-SERVICE QUALITY AND PERCEIVED USEFULNESS AS AN INTERVENING VARIABLE AN INTENTION TO REUSE ZALORA ONLINE FASHION APPLICATION

Pratiwi, Delya; Rahmiati, Rahmiati; Abror, Abror

doi:10.52250/bmr.v11i1.503

Cited by 2 publications

(2 citation statements)

References 22 publications

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“…Service quality can be conceptualized as the holistic assessment made by consumers regarding the performance of a service provided inside the market (Zehir and Narcıkara, 2016). Pratiwi et al (2022) and Farhadi and Maroosi (2022) found that service quality significantly influences perceived usefulness and perceived ease of use. Thus, the hypotheses related to service quality are as follows:…”

Section: Service Qualitymentioning

confidence: 99%

Exploring the interplay between website quality and consumer purchase behavior in e-commerce after the COVID-19 pandemic: A study of Shopee Vietnam

To,

Nguyen,

Tran

et al. 2024

Int. j. adv. appl. sci.

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Vietnam is recognized for its significant growth in e-commerce. Shopee has become the leading e-commerce platform in Vietnam in terms of revenue and market share. However, Shopee Vietnam faces several challenges, including how customers perceive its services. There is also a lack of academic studies on how the COVID-19 pandemic affected consumer buying habits, especially in relation to Shopee Vietnam. This research looks into how the quality of Shopee's website - including its system, information, and service quality - affects customer buying behavior. The study uses a theoretical framework and tests ten hypotheses using a quantitative approach. Data was collected from 309 Shopee users through a questionnaire and analyzed with SPSS and AMOS 22.0 software. The results show that only information quality and system quality significantly influence customer buying behavior, with service quality having no notable effect. Information quality is the most influential factor. The study concludes that customers view Shopee.vn not just as a place to buy, sell, and ship goods but also as a source of information for searching, exploring, and comparing data.

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Section: Service Qualitymentioning

confidence: 99%

Exploring the interplay between website quality and consumer purchase behavior in e-commerce after the COVID-19 pandemic: A study of Shopee Vietnam

To,

Nguyen,

Tran

et al. 2024

Int. j. adv. appl. sci.

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show abstract

“…Jika pengguna memiliki anggapan positif terhadap layanan suatu teknologi saat menggunakan akan menganggap teknologi tersebut mudah digunakan. Penelitian lain didukung oleh Pratiwi et al, (2022).…”

Section: Hubungan Perceived Ease Of Use Pada Perceived Usefulnessunclassified

Determinan Minat Penggunaan E-payment Syariah Dimoderasi Literasi Keuangan Syariah

Agustina,

Riyanto

2023

JIEI

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The potential for using e-payments is so large that it encourages people to meet the transaction needs of the Indonesian people by using sharia-based e-payments. Sharia e-payment has become a trend and is currently being discussed by people in Indonesia. This study aims to identify factors that can influence the interest of MSMEs in Malang City in using sharia e-payments with Islamic financial literacy as moderation. The research conducted is a quantitative research with a descriptive approach. The sample used was 108 respondents who are owners/top management of MSME owners in Malang City who have made transactions using sharia e-payments in the last 3 years. The data obtained was tested with Partial Least Square (PLS-SEM). The results show that financial self-efficacy has an effect on perceived usefulness and intention to use sharia e-payment, perceived security has a significant effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use has an effect on intention to use sharia e-payment. Meanwhile, financial self-efficacy has no effect on perceived ease of us and perceived ease of use has no effect on perceived usefulness. Islamic financial literacy can moderate financial self-efficacy. But, not able to moderate perceived security, perceived usefulness, and perceived ease of use.

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The THE INFLUENCE OF EASE OF USE, E-SERVICE QUALITY AND PERCEIVED USEFULNESS AS AN INTERVENING VARIABLE AN INTENTION TO REUSE ZALORA ONLINE FASHION APPLICATION

Cited by 2 publications

References 22 publications

Exploring the interplay between website quality and consumer purchase behavior in e-commerce after the COVID-19 pandemic: A study of Shopee Vietnam

Exploring the interplay between website quality and consumer purchase behavior in e-commerce after the COVID-19 pandemic: A study of Shopee Vietnam

Determinan Minat Penggunaan E-payment Syariah Dimoderasi Literasi Keuangan Syariah

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