The Theory of Planned Behavior Applied to Consumer Engagement in Evidence-Based Services

Chang, Jaime; Orimoto, Trina E.; Burgess, Alexandra M.; Choy, Spencer K. J.; Nakamura, Brad J.

doi:10.1007/s10826-019-01472-y

Cited by 15 publications

(26 citation statements)

References 59 publications

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“…The public can provide mental health clinicians with indispensable information about factors that influence their treatment decisions (Chang, Orimoto, Burgess, Spencer, & Nakamura, 2019). This consumer-facing study investigated attitudes and perceptions toward child psychotherapy in a unique manner utilizing a new measure and an intercept survey methodology.…”

Section: Discussionmentioning

confidence: 99%

Public perceptions of behavioral health care and psychotherapy for youth: Promotion and product dimensions.

Atasuntseva

Basile

Prade

et al. 2020

Professional Psychology: Research and Practice

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Increasing utilization of behavioral health services for distressed youth and their families is a compelling public health imperative. Public perceptions and attitudes toward child therapy impact behavioral health care utilization rates. This study investigated adults’ attitudes toward child psychotherapy using a new survey method and instrument. A real-world intercept survey design where data is collected from individuals while they are entering or exiting common locations such as malls and retail stores was employed. Respondents were asked to complete the Attitudes and Perceptions of Child Psychotherapy Scale, which is an 18-item consumer-centric instrument. One hundred adult individuals completed the survey focusing on the perceived value of services/providers (product dimension) and the types of providers preferred by the public (promotion dimension). The findings yielded several compelling results. Pediatricians, psychologists, and psychiatrists were seen as the most trustworthy and effective clinical providers. Further, pediatricians were viewed as the most necessary health care provider for children. Reputation, utilization of treatments that work, and being referred by a trusted source were the top reasons for choosing a behavioral health provider. Finally, clinical improvement and children’s relationship with the provider were the most highly rated factors to consider when receiving treatment. Implications are discussed in terms of increasing mental health literacy and developing materials that engage potential consumers of pediatric behavioral health care.

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Section: Discussionmentioning

confidence: 99%

Public perceptions of behavioral health care and psychotherapy for youth: Promotion and product dimensions.

Atasuntseva

Basile

Prade

et al. 2020

Professional Psychology: Research and Practice

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“…The Parent Engagement in Evidence-Based Services Questionnaire [94] is a 39-item measure of factors associated with seeking mental health care based on the theory of planned behavior [78]. Caregivers rate each statement on a 5-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree); some items are reverse coded.…”

Section: Knowledge About Seeking Cbtmentioning

confidence: 99%

The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for A Randomized Control Trial

Crane

Atkins

Becker

et al. 2021

Preprint

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Background: Research has identified cognitive behavioral therapy with exposures (CBT) as an effective treatment for youth anxiety. However, despite implementation efforts, few anxious youth receive CBT. Direct-to-consumer marketing offers a different approach to address unmet need for effective. Involving a local caregiver key opinion leader to direct-to-consumer initiatives may be an effective strategy to increase caregiver demand for CBT. Research indicates that key opinion leaders improve health promotion campaigns, but key opinion leaders have not been studied in the context of increasing caregiver demand for evidence-based treatments.Method: Project CHAT (Caregivers Hearing about Anxiety Treatments) will test the role of key opinion leader participation in conducting outreach presentations to increase caregiver desire to seek EBPs for their youth’s anxiety. Caregiver attendees (N = 180) will be cluster-randomized by school to receive one of two different approaches for presentations on EBPs for youth anxiety. Both approaches will involve community outreach presentations providing information about (a) youth anxiety, (b) effective treatments for youth anxiety, and (c) seeking CBT for youth anxiety. The researcher-only condition will be co-facilitated by two researchers. In the key opinion leader condition, a caregiver key opinion leader from each local community will be involved in tailoring the content of the presentation to the context of the community, co-facilitating the presentation with a researcher, and endorsing strategies in the presentation that they have found to be helpful. In line with the theory of planned behavior, caregiver attendees will complete measures assessing their knowledge of, attitudes towards, perceived subjective norms about, and intention to seek CBT pre- and post-presentation; they will indicate whether they sought CBT for their youth at a three-month follow-up. Results will be analyzed using a mixed method approach to assess the effectiveness of a key opinion leader to increase caregiver demand for CBT.Discussion: This study will be the first to examine the potential of key opinion leaders to increase caregiver demand for CBT. If proven effective, the use of key opinion leaders could serve as a scalable dissemination strategy to increase the reach of evidence-based treatments. Trial registration: This trial was registered on clinicaltrials.gov (NCT04929262) on June 18, 2021. At the time of trial registration, pre/post presentation data had been collected from 17 participants; thus, it was retrospectively registered.

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“…Segundo Mendes (2009), dadas características do marketing social, ele é comumente utilizado na tentativa de solucionar questões referentes à saúde pública; e suas estratégias envolvem explorar os desejos e necessidades intrínsecas dos consumidores para melhorar seu bem-estar (ANDREASEN, 1994;CHANG, et al, 2019). Nesse sentido, o Estado, em sua responsabilidade de zelar pelo bem-estar social dos indivíduos, recorre às estratégias do marketing social (KOTLER; ROBERTO, 1989), que serviria como intermediador entre as ações governamentais e os interesses sociais (HASTINGS;SAREN, 2003).…”

Section: Referencial Teóricounclassified

“…De maneira sintética, a TCP é uma teoria frequentemente utilizada quando se trata de entender o comportamento humano na área da saúde (CHANG, et al, 2019) e se objetiva em prevê-lo e compreendê-lo a partir de um conjunto reduzido de variáveis antecedentes (MATOS, 2008;SUSSMAN;GIFFORD, 2018). Em termos agregados, a TCP busca identificar as influências motivacionais que incidem sobre determinado comportamento que não se encontra em controle volitivo (GODIN, 1994), ou seja, o nível de desempenho de determinado comportamento em função da vontade do indivíduo (ENGEL; BLACKWELL; MINIARD, 2000).…”

Section: Campanhas De Marketing Socialunclassified

Partes Que Restauram Vidas: Aspectos Influenciadores Da Intenção De Doar Órgãos E Validação Nomológica De Um Modelo Preditivo

Rezende¹,

Sousa²,

Pereira³

et al. 2021

RAHIS

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Desde a primeira década do século XXI, há consideráveis avanços em procedimentos de doação de órgãos realizados pelo SUS no Brasil, porém, a demanda por doações ainda é superior à oferta de órgãos. O objetivo deste artigo é descrever e analisar os principais fatores que exercem influência na intenção de doar órgãos segundo a percepção de indivíduos doadores, não doadores e potenciais doadores. A pesquisa é quantitativa, onde 581 participantes responderam ao questionário estruturado , cuja análise foi feita pela Modelagem de Equações Estruturais. O modelo final apresentou como construto dependente a ‘Intenção de doar órgãos’, que é influenciado pela ‘Norma subjetiva’ e pela ‘Atitude relacionada à doação de órgãos’, e apresentou influência dos construtos ‘Atitude relacionada à doação de órgãos em vida’ e ‘Campanhas de marketing social’. O construto ‘Campanhas de marketing social’ apresentou uma considerável dependência do ‘apelo das campanhas’. Concluiu-se, portanto, que a intenção de doar órgãos pode ser compreendida como um construto de elevada carga emocional, no qual o altruísmo e a possibilidade de se reestabelecer uma vida a partir da doação se fazem presentes.

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The Theory of Planned Behavior Applied to Consumer Engagement in Evidence-Based Services

Cited by 15 publications

References 59 publications

Public perceptions of behavioral health care and psychotherapy for youth: Promotion and product dimensions.

Public perceptions of behavioral health care and psychotherapy for youth: Promotion and product dimensions.

The Effect of Caregiver Key Opinion Leaders on Increasing Caregiver Demand for Evidence-Based Practices to Treat Youth Anxiety: Protocol for A Randomized Control Trial

Partes Que Restauram Vidas: Aspectos Influenciadores Da Intenção De Doar Órgãos E Validação Nomológica De Um Modelo Preditivo

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