This study explores a key question around local visual news: what do non-specialist journalists regard as a quality news visual? This study focuses on still images as the most ubiquitous building block in the local visual news landscape, whether as thumbnails that are shared with links on social media platforms, as hero images accompanying articles, as photo galleries, or as still frames extracted from videos. Much of what we know about a quality news visual comes from the perspectives of visually literate specialists: photo editors, photojournalists, and related roles. Yet, despite the ubiquity of photographs within print and digital news, they are increasingly being made not by staff photojournalists but, rather, by freelancers, words-based reporters, or community members. As these dynamics have shifted over the past two decades, scholarship has struggled to keep up with how non-specialist journalists define the attributes and properties of a quality news visual. This study aims to address this gap within the context of local and regional news using an interview-based approach and finds that interviewees most commonly defined quality news photographs through the lens of news values, followed by technical considerations and narrative dimensions, aesthetics, the perceived effect the visual had on the audience, how the visual was made and presented, and who or what was photographed.