“…It is indeed increasingly commonplace to suggest that discourse is constitutive of organizational reality (c.f., Boje, Oswick, & Ford, 2004), in particular under the rubric of the "communicative constitution of organizations" or CCO (Cooren, 2000;McPhee & Zaug, 2000;Schoeneborn et al, 2014;Taylor & Van Every, 2000). For instance, Brummans et al (2013) suggest that: "Once constituted, langue (language) has powerful structuring effects since as people use its categories to decode their own activities, they are also buying into a structured pattern of interaction and its interpretation.…”