The “timber box” effect for premium wines

Sung, Billy; Crawford, R. J.; Teah, Min; Stankovic, Michelle; Phau, Ian

doi:10.1016/j.jretconser.2020.102034

Cited by 10 publications

(11 citation statements)

References 30 publications

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“…Consequently, a significant body of academic knowledge is emerging, focusing on defining luxury wine and uncovering its consumption characteristics (Wolf et al, 2016;Baker and Nenonen, 2020). In fact, in the context of luxury consumption, luxury wine is very often interchangeably referred to as premium (Baker and Nenonen, 2020;Sung et al, 2020), ultra-premium (Beverland, 2005), prestigious (Lee and Luster, 2015), fine (Galli et al, 2019) or high-end (Donz e and Katsumata, 2021). As such, academics have reached no consensus on what defines luxury wine and its differences from the abovementioned nomens.…”

Section: Luxury Wine Consumption 679mentioning

confidence: 99%

Drinking in style? Literature review of luxury wine consumption

Wright

Yoon

Morrison

et al. 2022

BFJ

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PurposeThis paper aims to review and map the landscape of luxury wine consumption in multidisciplinary literature. It highlights the key themes of analysis, consumer markets and common behaviours of luxury wine consumption.Design/methodology/approachThe paper analyses 85 articles on luxury wine consumption using Leximancer and content analysis.FindingsSix main topics in the extant literature are identified as follows: product perception, wine price, wine information, consumption behaviour, group and China market. Our study revealed the shift in luxury consumption towards affordability, availability, middle-class, younger consumers and predominantly Asian markets.Research limitations/implicationsAs a follow-up to this research, empirical research on luxury wine consumption is needed to establish more precise definitions of terms.Social implicationsWine as a product is susceptible to social changes and preferences, positioning it between old and common luxury.Originality/valueThis research offers theoretical insights into research on luxury wine, including how the literature reflects recent societal changes. It also provides a roadmap for future research in this field.

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Section: Luxury Wine Consumption 679mentioning

confidence: 99%

Drinking in style? Literature review of luxury wine consumption

Wright

Yoon

Morrison

et al. 2022

BFJ

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“…Participants were recruited from Amazon Mechanical Turk (MTurk) online panel for both studies. This panel has been widely used in prior marketing and consumer research studies (Goodman and Paolacci, 2017;Sengabira et al, 2020;Sung et al, 2020). The MTurk panel is representative of the population and more diverse than typical student samples (Buhrmester et al, 2011).…”

Section: The Present Researchmentioning

confidence: 99%

“…This panel has been widely used in prior marketing and consumer research studies (Goodman and Paolacci, 2017; Sengabira et al. , 2020; Sung et al. , 2020).…”

Section: Theoretical Developmentmentioning

confidence: 99%

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Rostiani

Paramita

2021

APJML

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PurposeWhile new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard.Design/methodology/approachThis research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism.FindingsResults show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect.Originality/valueThe findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.

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“…At the same time, however, the wine bottle itself, along with its traditional cork stopper, represents a very powerful marketing tool, especially for those who are able to caricature specific design features, such as, for example, increasing the weight of the bottle to try and signal quality (Spence, 2019e;Velasco & Spence, 2019). Selling the wine in a box can also help connote quality (Sung, Crawford, Teah, Stankovic, & Phau, 2020).…”

Section: The Multisensory Psychology Of Wine Bottlesmentioning

confidence: 99%

Wine psychology: basic & applied

Spence

2020

Cogn. Research

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Basic cognitive research can help to explain our response to wine, and the myriad factors that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our perception/experience of its properties is influenced by everything from the packaging in which it is presented through the glassware in which it is served and evaluated. A growing body of experiential wine research now demonstrates that a number of contextual factors, including everything from the colour of the ambient lighting through to background music can exert a profound, and in some cases predictable, influence over the tasting experience. Sonic seasoning-that is, the matching of music or soundscapes with specific wines in order to accentuate or draw attention to certain qualities/attributes in the wine, such as sweetness, length, or body, also represents a rapidly growing area of empirical study. While such multisensory, experiential wine research undoubtedly has a number of practical applications, it also provides insights concerning multisensory perception that are relevant to basic scientists. Furthermore, the findings of the wine research are also often relevant to those marketers interested in understanding how the consumers' perception of any other food or beverage product can potentially be modified.

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The “timber box” effect for premium wines

Cited by 10 publications

References 30 publications

Drinking in style? Literature review of luxury wine consumption

Drinking in style? Literature review of luxury wine consumption

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Wine psychology: basic & applied

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