The most common control chart used to monitor count data is based on Poisson distribution, which presents a strong restriction: The mean is equal to the variance. To deal with under‐ or overdispersion, control charts considering other count distributions as Negative Binomial (NB) distribution, hyper‐Poisson, generalized Poisson distribution (GPD), Conway–Maxwell–Poisson (COM‐Poisson), Poisson–Lindley, new generalized Poisson–Lindley (NGPL) have been developed and can be found in the literature. In this paper we also present a Shewhart control chart to monitor count data developed on Touchard distribution, which is a three‐parameter extension of the Poisson distribution (Poisson distribution is a particular case) and in the family of weighted Poisson models. Its normalizing constant is related to the Touchard polynomials, hence the name of this model. It is a flexible distribution that can account for both under‐ or overdispersion and concentration of zeros that are frequently found in non‐Poisson count data. Consequences in terms of speed to signal departures of stability of the parameters are obtained when incorrect control limits based on non‐Touchard distribution (like Poisson, NB or COM‐Poisson) are used to monitor count data generated by a Touchard distribution. Numerical examples illustrate the current proposal.