The Tradition of Invention

Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao

“…Though tourism is often prescribed as one developmental pathway for resource-deprived communities, many gaming jurisdictions historically began with limited if any existing or potential attractions at all to develop forms of tourism activities distinct from legalized gaming. This was arguably the case in the early development of Las Vegas and Atlantic City, whose early economic fortunes relied mainly on legalized gambling activities and their "parasitic" dependence (Douglass and Raento, 2004) on the custom of major population centers at whose fringes they inhabit. Such was also the case with international gaming centers like Monaco, Macao and some Caribbean states (Eadington, 1999a,b).…”

“…The city has become evidence of how a gaming jurisdiction can evolve by submerging its core gaming activity within a broader schema of a branded destination. Scholars have come to view Las Vegas as a master of invention and innovation (Douglass and Raento, 2004;Schwartz, 2003). This remarkable transformation can be attributable perhaps to the city's need to overcome the burden of legal constraints surrounding pure casino entertainment and its potential to breed vice or associated social ills, their geographically peripheral existence and the moral scrutiny of the general population.…”

Place management of a creative city: the case of Izmir

“…Another example is the city of Las Vegas. It is also national government initiative aimed the economic development of the city by legalising gambling, which transformed a small railroad company town into a world famous gambling and entertainment city (Douglass and Raento, 2004). Santa Fe, New Mexico is another good example of a successful place branding strategy.…”

Céline Dion à Las Vegas ou les affects de la simulation

“…L'essai de Jean Baudrillard sur le simulacre et celui d'Umberto Eco sur l'hyperréalité, proposant chacun une théorie de l'artifice, se trouvent corroborés à Las Vegas. Bien qu'aucun des deux auteurs ne discute précisément de Las Vegas dans leurs ouvrages respectifs Simulacres et simulation (1981( ) et Voyage dans l'hyperréalité (1985, des sociologues de la culture ont fait le rapprochement entre la simulation -« l'engendrement, à partir de modèles, du vrai qui n'a pas de réalité originale » -et le simulacre des environnements thématiques de Las Vegas, où se joue « la substitution au réel des signes du réel » (Baudrillard, 1981 : 10-11 ;voir aussi : Bégout, 2002 ;Douglass et Raento, 2004 ;Fjellman, 1992 ;Gottdiener, 1997 ;Hannigan, 1998 ;Judd et Fainstein, 1999). La théorie du simulacre de Baudrillard s'appuie sur la théorie platonicienne des Idées, qui postule un schéma de rapport entre original et copie.…”