The traditional marketplace: serious leisure and recommending authentic travel

Curran, Ross William Francis Alexander; Baxter, Ian; Collinson, Elaine; Gannon, Martin; Lochrie, Sean; Taheri, Babak; Thompson, James; Yalinay, Ozge

doi:10.1080/02642069.2018.1432603

Cited by 36 publications

(60 citation statements)

References 66 publications

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“…Tourists pursuing serious leisure experiences prioritize interesting and fulfilling activities; particularly those likely to provide opportunities to acquire knowledge (Stebbins, 2007). Thus, culinary experiences can be characterised as serious leisure, given their efficacy in encouraging knowledge and skill development, and exposure to 'experts' in a field, all while developing "unique social worlds around the activity" (Curran et al, 2018(Curran et al, , p.1119. The benefits of serious leisure emerge via culinary experiences thanks to both the physical (Kruger and Viljoen, 2019) and social aspects of terroir (Sjölander-Lindqvist et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

A serious leisure perspective of culinary tourism co-creation: the influence of prior knowledge, physical environment and service quality

Prayag

Gannon

Muskat

et al. 2020

IJCHM

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Purpose Recognising tourists’ increasing desire for authentic destination-specific experiences, the hospitality industry has responded by increasing provision of innovative culinary activities. This study aims to use the concepts of serious leisure and terroir to examine how knowledge, physical environment and service quality influence co-creation within the culinary tourism context. Design/methodology/approach Following cooking class participation, 575 domestic Iranian tourists were surveyed. These educational classes provide opportunities to learn about local foods alongside peers in an interactive setting. Consistent with the benefits of serious leisure, this consumption context could prove conducive to stimulating co-creation. Findings Prior knowledge strongly influences tourists’ reflective and recreational motives for participation (i.e. the benefits of serious leisure). This shapes how tourists evaluate physical environments and service quality therein; influencing value co-creation and supporting serious leisure as the conceptual lens through which to understand experiential culinary consumption. Research limitations/implications The proposed conceptual model was tested on domestic tourists following class participation. However, in suggesting that visually-stimulating, tactile premises with the olfactory appeal can encourage co-created experiences, the findings are relevant to service touch-point management more generally. Originality/value Recognizing the influential role played by the physical and social aspects of experiential consumption, the serious leisure framework improves an extant understanding of value co-creation.

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Section: Introductionmentioning

confidence: 99%

A serious leisure perspective of culinary tourism co-creation: the influence of prior knowledge, physical environment and service quality

Prayag

Gannon

Muskat

et al. 2020

IJCHM

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“…Despite the sanctions imposed by the international community, the Iranian hospitality and tourism industry continues to grow (Curran et al, 2018). By 2022, tourism is expected to account for 7.2% of the country's GDP, with 670,000 jobs directly related to the sector.…”

Section: Introductionmentioning

confidence: 99%

Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets

Taheri

Bititci

Gannon

et al. 2019

IJCHM

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Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets, International Journal of Contemporary Hospitality Management, (31). ABSTRACTPurpose: This study examines how comprehensive performance measurement systems (CPMS) influence entrepreneurial orientation, market-focused learning (MFL), and employees' perceptions of firm performance within a service-provision context. It also considers the moderating effect of low and high levels of perceived market-turbulence (LMT vs. HMT) on the relationships between these concepts.Design: PLS-SEM was employed to test the hypothesised relationships using survey responses from 198 employees of a leading multi-branch travel agency in Iran. Findings:The findings demonstrate that CPMS positively influence MFL and, in doing so, have a positive effect on perceptions of firm performance. However, the findings also suggest that CPMS negatively influence entrepreneurial orientation, and therefore can also negatively influence perceptions of firm performance. Further, the relationships between CPMS, entrepreneurial orientation, MFL, and firm performance are stronger for HMT when compared to LMT for all relationships. Practical Implications: Industry managers should adapt their CPMS to include measures specific to intra-organisational entrepreneurship and innovation, and should pursue greater understanding of changing customer preferences. Originality/Value: This study highlights the importance of MFL as a means of avoiding the negative impact of underdeveloped market research on performance in the turbulent Iranian context. Contrary to previous literature, it provides an example of how CPMS can negatively influence entrepreneurial orientation in such environments.

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“…Engagement refers to a sense of involvement stemming from the ample response to stimuli, and can emerge either alone or when participating in social consumption activities/places with others (cf. Bryce, Curran, O'Gorman, & Taheri, 2015;Curran et al, 2018;Taheri et al, 2014). More specifically, engagement is defined as 'a state of being involved with and committed to a specific market offering' (Taheri et al, 2014, p. 322).…”

Section: Introductionmentioning

confidence: 99%

Consumer engagement in the tourism industry: new trends and implications for research

Taheri

Hosany

Altınay

2019

The Service Industries Journal

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The purpose of this editorial is threefold: (i) to provide a background on new trends and implications for tourist engagement research (ii) to provide an overview of the nine papers published in this special issue; and (iii) to summarise the themes and discourse that emerged at the Academy of Marketing sponsored Tourism Marketing Special Interest Group (SIG) workshop on tourist engagement held at Heriot-Watt University, UK in December 2017. The workshop was a precursor to this special edition.

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The traditional marketplace: serious leisure and recommending authentic travel

Cited by 36 publications

References 66 publications

A serious leisure perspective of culinary tourism co-creation: the influence of prior knowledge, physical environment and service quality

A serious leisure perspective of culinary tourism co-creation: the influence of prior knowledge, physical environment and service quality

Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets

Consumer engagement in the tourism industry: new trends and implications for research

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