The Training to Utilize Social Media to Increase Productivity of Local Artists in East Jakarta During Covid-19 Pandemic

Abstract

The COVID-19 pandemic affects many sectors of life including the world of art, particularly for local artists. They no longer have a stage to work on. The restriction policies during the pandemic Covid-19 limit their existence. As a result, the local artists in East Jakarta need a way to stay creative and productive. The lack of work performed has an impact on the lack of income they get. Thus, the community service team is looking for a solution to this problem by providing education about the use of social media. The method from this community service is carried out by providing knowledge about the types, features, and use of social media. Then, provide training to create content from the work of these local East Jakarta artists. From this training, East Jakarta local artists have started to understand the types, features, and use of social media. Besides, they also started to create content to share on their social media

Training in Logistics Management and Social Media Marketing for Small, Micro and Medium Enterprises in Bekasi Regency

“…This training is a part of the university's community service toward Cikarang micro and small business players. This event forced all micro and small business owners to create social media content based on their competitive advantage from all available platforms like Instagram, YouTube, Twitter, and LinkedIn [17]. For micro and small business owners' marketing strategies are limited to direct marketing.…”