This article explores recent transformations in retail in Lisbon. We analyse a gentrified traditional retail market located in Campo de Ourique, Lisbon and study the relationship between this retail precinct and the surrounding commercial fabric. Through a set of enquiries on local retailers, our findings show an absence of relationship between the market and the remaining shopping district, insofar as Campo de Ourique market can be designed as a fortress. There is a social implication of this finding in the sense that the gentrification of the traditional retail market is severely detrimental to the local population quality of life. In terms of policy implication, this article demonstrates that this kind of project produces different results from some well-known retail-led urban regeneration projects and, as such, should not be used as a benchmarking for other areas.