The Transformative Influence of Artificial Intelligence (AI) on Financial Organizations Worldwide

Nagpal, Pooja

doi:10.1109/ictbig59752.2023.10455998

Cited by 2 publications

(2 citation statements)

References 12 publications

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“…Scholarly interest has been drawn to organizational readiness as a factor influencing the incorporation of AI into HRM practices. Research highlights the significance of organizational readiness in enabling the effective implementation of AI, emphasizing elements like employee skills, organizational culture, change management techniques, and leadership support [14]. According to research, companies that have a strong commitment from their leadership and open lines of communication are better able to handle the challenges of implementing AI in HRM.…”

Section: Organizational Readinessmentioning

confidence: 99%

Determinants Influencing the Adoption of Artificial Intelligence in Driving Effective Human Resource Management

2024

Journal of Informatics Education and Research

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In the information technology (IT) sector, artificial intelligence (AI) is crucial to human resource management (HRM). HR organizations may improve employee engagement through data-driven insights, optimize talent management strategies, and streamline recruiting procedures by utilizing AI technologies. AI-driven analytics also help HR professionals find areas for skill development, increase staff productivity, and make well-informed decisions. These benefits ultimately help HR professionals stay competitive in the quickly changing IT industry and promote innovation. Overall, AI integration in HRM enables IT companies to draw in top personnel, adjust to changing market demands, and foster an agile and continuous development culture. Thus, with an emphasis on organizational, environmental, and technological readiness, this study explores the factors that influence the adoption of AI for efficient HRM practices. The purpose of the data collection process was to investigate the correlations between these drivers and AI adoption in HRM. The sample size consisted of 220 employees from the Information Technology (IT) sector in Noida, India. The results show that the adoption of AI for HRM practices is highly influenced by Technological Readiness, which includes infrastructure and IT skills. Furthermore, Organizational Readiness, which encompasses employee skills, organizational culture, and leadership support-has been identified as a critical factor affecting the adoption of AI. In addition, environmental readiness, which includes industry standards and regulatory support-is a critical factor in whether integrating AI into HRM procedures is made easier or harder. This paper offers useful insights on the complex adoption of AI in HRM through regression analysis, with practical implications for IT businesses looking to efficiently utilize AI technologies. Organizations may improve their preparedness for AI adoption in HRM and promote innovation, efficiency, and competitiveness in the digital age by comprehending and addressing these antecedents.

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Section: Organizational Readinessmentioning

confidence: 99%

Determinants Influencing the Adoption of Artificial Intelligence in Driving Effective Human Resource Management

2024

Journal of Informatics Education and Research

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“…Additionally, a variety of metrics and analytics tools are available in digital marketing to track campaign efficacy in real-time, facilitating ongoing tweaking and improvement. Furthermore, digital marketing gives companies the ability to produce dynamic and captivating content that connects with customers and builds stronger bonds and brand loyalty [14]. Digital marketing is becoming more and more crucial as mobile devices become more commonplace since it enables companies to connect with customers wherever they are.…”

Section: Digital Marketingmentioning

confidence: 99%

Modernized Digital Marketing Strategies to Improve Customer Experience Towards Customer LoyaltyModernized Digital Marketing Strategies to Improve Customer Experience Towards Customer Loyalty

2024

Journal of Informatics Education and Research

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Businesses use a variety of tactics, referred to as "digital marketing," to interact with consumers online in today's digital environment. These comprehensive strategies cover a variety of techniques, such as search engine optimization and social media marketing, with the goal of drawing in, holding on to, and satisfying a clientele. The idea of customer experience, which includes all of a customer's encounters with a brand across several touchpoints, is essential to the success of these tactics. Every encounter, from the first browsing phase to post-purchase assistance, molds the customer's overall opinion of the business. Since happy consumers are more likely to recommend the company and stick with it over time, positive customer experiences are crucial for increasing loyalty and encouraging repeat business. Delivering extraordinary experiences that go above and beyond for customers and foster a sense of trust and connection with the brand is what leads to this loyalty. These encounters are greatly influenced by digital marketing, which gives companies the ability to customize content, send messages that are unique to each customer, and provide seamless cross-channel interactions. Businesses can obtain important insights into the tastes and habits of their customers by utilizing customer data and analytics, which enables them to launch more focused and pertinent marketing campaigns. Utilizing statistical tools and methodologies, data analysis was carried out with 210 customers as the sample size to investigate the link between these important components. In today's competitive economy, building strong customer relationships and promoting sustainable growth ultimately depend on the confluence of digital marketing techniques and customer experience improvement.

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The Transformative Influence of Artificial Intelligence (AI) on Financial Organizations Worldwide

Cited by 2 publications

References 12 publications

Determinants Influencing the Adoption of Artificial Intelligence in Driving Effective Human Resource Management

Determinants Influencing the Adoption of Artificial Intelligence in Driving Effective Human Resource Management

Modernized Digital Marketing Strategies to Improve Customer Experience Towards Customer LoyaltyModernized Digital Marketing Strategies to Improve Customer Experience Towards Customer Loyalty

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