The transgendered Kiwi: Homosocial desire and ‘New Zealand identity’

Brady, Anita

doi:10.1177/1363460712436482

Cited by 9 publications

(13 citation statements)

References 8 publications

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“…Cultural analysis shows how fragile and anxiety-ridden the indistinctness that marks homosociality is and points toward the continuous boundary work being done to uphold and defend the heterosexual order (Brady, 2012). Thus, even though we have an underlying stream of homosocial desire, there are also constant attempts to suppress and rein in these streams in the heterosexual and normative order.…”

Section: Homosociality and Homoeroticismmentioning

confidence: 99%

Homosociality

2014

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The concept of homosociality describes and defines social bonds between persons of the same sex. It is, for example, frequently used in studies on men and masculinities, there defined as a mechanism and social dynamic that explains the maintenance of hegemonic masculinity. However, this common and somewhat overexploited use of the concept to refer to how men, through their relations to other men, uphold and maintain patriarchy tends to simplify and reduce homosociality to an almost descriptive term -one used to point at how men tend to bond, build closed teams, and defend their privileges and positions. The purpose of the present article is to investigate, explore, and discuss the concept of homosociality. We will introduce a distinction between vertical/hierarchical and horizontal homosociality. Hierarchical homosociality is similar to and has previously been described as a means of strengthening power and of creating close bonds between men and between women to maintain and defend hegemony. Horizontal homosociality, however, is used to point toward more inclusive relations between, for example, men that are based on emotional closeness, intimacy, and a nonprofitable form of friendship. Relating this distinction to the concept of and discussion on hegemonic masculinity, we will reconstruct and develop a more dynamic view on homosociality.

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Section: Homosociality and Homoeroticismmentioning

confidence: 99%

Homosociality

2014

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“…The findings I report here are shaped by the sociogeographical context they were produced in. For instance, participants’ self-positionings as needing to “soldier on” may, in part, flow from New Zealand’s pioneer past and an overemphasis of masculinity within national identity narratives (Brady, 2012). Furthermore, the heterogeneity of the sample in terms of professions and workplaces made it difficult to identify specific organizational norms around gender and depression “management.” Finally, further research on how both women and men’s work-based self-practices are shaped by neoliberal discourse is needed to better understand the gendering of this identity work.…”

Section: Resultsmentioning

confidence: 99%

Practicing the Ideal Depressed Self: Young Professional Women’s Accounts of Managing Depression

Chowdhury

2020

Qual Health Res

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This article is based on a qualitative investigation of contemporary female subjectivities at the intersection of two particular identities: being a “young professional woman” and “depressed.” Thirteen women working in both private and public sector roles in two major cities in Aotearoa New Zealand participated in semi-structured, in-depth interviews. Employing a practice-based approach to analysis, my aim was to explore whether participants’ accounts are inflected by what cultural scholars call the “top girl” or “can-do girl” ideal and the implications for “recovering” from depression. I identified five identity practices which constitute the subject position of the “ideal depressed self” who (a) delivers no matter what, (b) puts on a brave face (particularly at work), (c) treats her depression medically, (d) looks after herself, and (e) works toward becoming more positive. A discussion of the discursive underpinnings, in particular, neoliberal and postfeminist rhetoric, highlights the harmful effects of this individualizing perspective.

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“…In the wider context of NZ's cultural history, an engagement with 'New Zealand' and/ or beer is, by default, an engagement with masculinity. Since representations of 'New Zealand' have not included 'femaleness' as a part of its national identity (Brady, 2012), this authenticity of place is already a masculine construct. Being 'one of the blokes' is already an integral part of being a New Zealander, meaning women have always been required to identify with a masculine national identity.…”

Section: Discussionmentioning

confidence: 99%

“…As early as 1878, The New Zealand Herald declared beer as ‘the national beverage of New Zealand…the drink of the working man’ (Anderson, 2016). Contemporarily, mainstream ads continue to reinforce this particular rural Pākehā masculinity as the ‘Kiwi bloke’: the hegemonic masculine ideal (Brady, 2012; Campbell, 2000; Law, 1997; Phillips, 1996; Towns et al., 2012).…”

Section: (His)story: Mediated Representations Of Gender and Beer In Nzmentioning

confidence: 99%

One of the blokes: Brewsters, branding and gender (in)visibility in New Zealand’s craft beer industry

Kuehn

Parker

2018

Journal of Consumer Culture

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Beer drinking has long been valorised as a masculine performance and a social ritual. But as more women enter the craft beer industry, new opportunities emerge to reframe the cultural discourses around beer. With an interest in the stories women brewers ('brewsters') tell, we conducted interviews (n ¼ 6), and a textual analysis of brand strategies (n ¼ 10) used by women-owned beer brands in New Zealand. With an attention towards how gender identity factors into these narratives, we found that women largely reproduce the narrative trope of 'authenticity' utilised by craft brewers broadly. Gender identity is largely rendered invisible at the expense of promoting authenticity as a seemingly gender-neutral value. In New Zealand, however, these strategies must be contextualised in a cultural history in which beer drinking and national identity are fundamentally intertwined, and in ways that have has always been coded masculine. Our findings suggest that while branding can potentially enhance the visibility of women as legitimate producers of beer, New Zealand brewsters maintain craft beer as a P akeh a (White European) middle-class masculine cultural form.

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The transgendered Kiwi: Homosocial desire and ‘New Zealand identity’

Cited by 9 publications

References 8 publications

Homosociality

Homosociality

Practicing the Ideal Depressed Self: Young Professional Women’s Accounts of Managing Depression

One of the blokes: Brewsters, branding and gender (in)visibility in New Zealand’s craft beer industry

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