The transient competitive advantage model to analyze business scenario of technology companies

Fernandes, Smirna Marques Felinto da Silveira; Aires, Renan Felinto de Farias; Salgado, Camila Cristina Rodrigues

doi:10.1016/j.joitmc.2023.100011

Cited by 6 publications

(5 citation statements)

References 16 publications

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“…Kunci keberhasilan dalam bersaing suatu produk atau merek di pasar terletak pada keunggulan daya saing yang dimilikinya. Perusahaan harus bijak dalam menentukan posisi yang tepat di dalam industri dengan membangun pertahanan melalui pemanfaatan kekuatan daya saing yang dimilikinya untuk mencapai keunggulan daya saing (Lorenzo et al, 2018;Fernandes et al, 2023). Keunggulan daya saing perusahaan dapat dicapai ketika perusahaan memahami keinginan dan kebutuhan konsumen (Donnelly et al, 2020).…”

Section: Pendahuluanunclassified

Pemetaan Persepsi Konsumen untuk Meningkatkan Daya Saing Produk: Studi Kasus T-shirt Libre Everyday

Lastanila,

Rohayati,

Sagita

2024

Ekonomis

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In competing, it is important to understand consumer perceptions of products. Even though consumers are satisfied with the company's brand image, the company can still lose its customers. Companies need to identify consumer characteristics in their marketing strategy, because this can help formulate the right position for the product. Understanding the concept of product or brand positioning is very important to maintain the company's continuity in competition. This research aims to determine product positioning based on consumer perceptions of product attributes. Consumer perception mapping was carried out on the Libre Everyday t-shirt product using a purposive sampling method involving 70 respondents who had been t-shirt users for more than two years and were familiar with at least three specified t-shirt brands. The data obtained was processed using IBM SPSS 23 software to produce perceptual mapping. The calculation results show that this perception map model is feasible and acceptable, as proven by the goodness of fit test with an R-square value of 0.15312 and a stress value of 0.97814. This perception map depicts brand positioning, product attributes, and closest competitors. To increase product competitiveness, it is necessary to improve product positioning by utilizing superior product attributes, improving marketing communications, and adding marketing channels.

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Section: Pendahuluanunclassified

Pemetaan Persepsi Konsumen untuk Meningkatkan Daya Saing Produk: Studi Kasus T-shirt Libre Everyday

Lastanila,

Rohayati,

Sagita

2024

Ekonomis

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“…At the same time, competitiveness in companies is defined as a concept that examines the performance of companies in the context of economics, business, and management (Farida & Setiawan, 2022). It refers to the ability of a company to continuously meet two goals, namely, meeting customer needs while earning profits (Fernandes et al, 2023). This is reflected in the products and services offered in the market, which provide higher value to customers than competitors (Shyam, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com

Hermawan,

Hurriyati,

Hendrayati

et al. 2024

MABIS

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Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.

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“…Small enterprises typically cater to little, niche, and local markets, therefore there may not always be a requirement for digitality in market orientation (i.e., promoting and upgrading goods and services) [17]. At the same time, the current business environment's dynamic nature encourages small businesses to utilize digital orientation to find new market prospects, relationships, and resource options [18]. Businesses can migrate from outdated procedures and describe their operations using digital channels including app stores, internet marketing, electronic transactions, and smartphone-based shopping.…”

Section: Digital Orientationmentioning

confidence: 99%

Competitive Advantages Through Digital Orientation in Coffee Shops

Afifah,

Gustiawan,

Sari

et al. 2024

Proceedings of the 11th International Applied Business and Engineering Conference, ABEC 2023, September 21st, 2023, Bengkalis,

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Coffee shops, often known as businesses, that sell coffee, are expanding and becoming more common in metropolitan areas, with micro and small businesses dominating. Numerous studies focusing on small businesses have found that entrepreneurial and market orientation significantly impact business performance. However, for coffee shop operations in Padang City, other researchers have not examined the relationship between competitive advantage features with a digital focus. 106 Coffee Shops in Padang participated in this research. We discovered that Digital Orientation and Competitive Advantage have a positive link after using SPSS to process the data.

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The transient competitive advantage model to analyze business scenario of technology companies

Cited by 6 publications

References 16 publications

Pemetaan Persepsi Konsumen untuk Meningkatkan Daya Saing Produk: Studi Kasus T-shirt Libre Everyday

Pemetaan Persepsi Konsumen untuk Meningkatkan Daya Saing Produk: Studi Kasus T-shirt Libre Everyday

Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com

Competitive Advantages Through Digital Orientation in Coffee Shops

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