The Translation Crowd

Abstract

Over the last few decades, translation studies have evolved from the linguistic turn of the 1960s and 1970s to the cultural turn of the 1980s and 1990s to the technological turn taken today. A quick review of the historical basis for today's approach reveals its core concept, ubiquitous computing, as well as its implications for how content should be treated and the consequences for the next generation of students. Prosumption, post-print literacy and pluri-subjectivity are key concepts to understanding the future of the discipline.

Developing a Blueprint for a Technology-mediated Approach to Translation Studies

“…(Austermühl 2001: 7) Cronin (2010) also observed how the main writing technologies of the last millennium -i.e., printing and, much later, IT and the Internet -prompted social (and political and religious) changes, as well as changes in translating. Cronin (2010: 3) argued that we should not restrict ourselves to a limited understanding of these technologies -as is common in the literature -as simply being auxiliary tools that can be described in isolation, belonging to a specific sector, such as localization. Automatic and machine-assisted translation technologies were significant advances, capable of changing pre-existing paradigms on their own.…”

“…The idea that printing, as a technology with both social and human impact, marked a turning point for translation has been understood by authors such as Cronin (2010), Littau (2011) and Byrne (2012). Littau (2011) brings together insights from TS, book history and technology studies in order to analyze the impact of media technologies on translation and Translation Studies.…”

“…As these technologies are integrated into systems and artifacts that are part of people's everyday lives, both through the type of devices and their connectivity, we understand them as being capable of generating dynamic and constant interaction and feedback systems between humans and technologies. As such, technology is to be found everywhere, it has been described as everyware (e.g., Greenfield 2006;Cronin 2010;Enríquez-Raído 2013), in counterpoint to hardware and software. Given its nature, Cronin questions how this ubiquitous computing will adapt to multilingual environments, concluding that it will represent a further step forward in the development of globalization and the localization industry (2010: 3).…”

“…Since the 1980s, metaphors of changes or turns have been used to describe the introduction of new paradigms in Translation Studies (Bassnett and Lefevere 1990;SnellHornby 1995SnellHornby /2006Wolf and Fukari 2007;Cronin 2010). Although there is an ongoing debate about which new theoretical perspectives really constitute the appearance of a new paradigm, there is usually a degree of consensus about how Translation Studies evolved from the linguistic turn of the 1960s and 1970s, to the cultural and communicative turn of the 1980s and 1990s, going through what could be considered a new sociological approach (Wolf and Fukari 2007).…”

Translatoryka korpusowa

“…Obecnie, jak zauważa Cronin, można mówić o zwrocie technologicznym (2010), który jest wynikiem powszechności komputerów i pojawienia się nowych form praktyki tłumaczeniowej (Cronin 2010;zob. też Gentzler 2003: 11;Munday 2010: 425-426;Snell-Hornby 2012;Brems i in.…”