The rate coefficients for the esterification with diazodiphenylmethane in ethanol at 30" and the pK, values at 25" of a number of ortho-substituted trans-cinnamic, phenoxyacetic, 3-phenylpropionic, ortho-, meta-, and para-substituted cis-and trans-cr-phenylcinnamic acids have been determined. The effects of substitution have been assessed by a Hanimett-type correlation. A comparison of the transmission of the polar effects of ortho and metalpara substituents indicates the prime importance of the field effect, augmented where possible by ax-inductive effect. A reversed dipolar substituent field effect has been detected for the cis-ortho-substituted cinnamic acids.Canadian Journal of Chemistry, 46. 3909 (1968) Introduction In a search for model systems to distinguish between the inductive and field effects (1, 2), a previous analysis (3) suggested that for certain reaction and substituents, the polar effect of ortho-substituents in benzoic acids is transmitted approximately twice as efficiently as that of metalpara-substituents. A very simple test presents itself. If the field effect is the main means of transmission, the ratio will decrease and approach unity as the substituted phenyl group becomes more distant from the reaction site. This is due to the field effect varying with cos 0/r2 for a point dipole (4), where r is the distance from the dipole and the reaction site and 0 is the angle between r and the dipole. However, if an inductive effect is mainly responsible, the ratio will remain the same. This is because the inductive effect decreases by a factor E for each intervening link (2,5).In this study, the reactivities of a series of ortho-substituted trans-cinnamic, phenoxyacetic, 3-phenylpropionic, cis-and traiw-ci-phenylcinnamic acids in their ionization and their reaction with diazodiphenylmethane in ethanol have been studied, together with the metalpara-substituted a-phenylcinnamic acids. The ortho-substituted -systems have been correlated by a Hammett-type equation and compared with the