The Triple Role of Communications in Agile Organizations

Abstract

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Business Communication Lessons in Agility: Introduction to the Special Issue on the COVID-19 Pandemic

“…Business communication agility includes the verbal and nonverbal interactions which engage people to relentlessly focus on stakeholder value, learning and continuous improvement, and to quickly adapt to change. Congruently, this issue adopts the mission to further investigate the authors' call for new knowledge about strategic, leader, and cultural communication agility processes and outcomes (Dühring & Zerfass, 2021).…”

“…Business communication is integral to thriving in the COVID-19 reality since feedback loops realign changing organizational systems (Dühring & Zerfass, 2021; Fuller et al., 2022; Plowman et al., 2007). Business communication is also vital to adapting organizational cultures and their people especially since it co-creates reality and perceptions (Fairhurst & Uhl-Bien, 2012; Keyton, 2017; Sias, 2013) at all organizational levels: strategic, leadership, teams, and individuals.…”

“…Even though experts observe that business communication agility has often been explained tangentially in the literature (Coombs, 2014; van Ruler, 2021), there are some guideposts. One recent article clarifies and forges a research agenda for communication agility in organizations (Dühring & Zerfass, 2021). We draw upon their conceptualization and that of Hesselberg (2018) to present both a preliminary definition (which we hope scholars will refine and extend) as well as a mission for this curated issue.…”

The Effect of Business Model Innovation and Entrepreneurship Orientation on MSMESs Performance Through Business Agility Moderated Financial Literature

“…The existence of rapid innovation and in line with marketing developments will improve the performance of MSMESs in competing more superiorly. Businesses that recognize the need for transformation will benefit from internal flexibility and agility in achieving goals (Dühring & Zerfass, 2021).…”

“…The concept of Entrepreneurial Orientation and agility is the basis of the company's success in dealing with changing situations and its management, it seems logical to think of it as a related concept in the organization. An entrepreneurial orientation enables companies to manage processes in an efficient, agile and fast manner in reaction to changing market conditions (Dühring & Zerfass, 2021).…”