The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

Susilo, Ghina Fitri Ariesta; Rani, Utpala; Khotijah, Siti Afidatul

doi:10.22146/jieb.v37i1.1402

Cited by 9 publications

(4 citation statements)

References 28 publications

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“…Rachel and her team, along with the online fundraising platforms they work with, will go right to the places that need donations. (Informant 2) Based on Li and Yu (2020), recognizing influencers' trustworthiness has a significant impact on donors' behavior (Susilo, Rani & Khotijah, 2022). Moreover, the donation depends on social value and trust, which is in line with the findings of Li and Yu (2020) that people who have a strong sense of confidence in the influencers are more likely to make donations.…”

Section: Trustworthinesssupporting

confidence: 56%

The Roles of Social Media Influencers on Online Fundraising in Indonesia

Lynn-Sze,

Bt Fathi

2023

JIEB

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Introduction/Main Objectives: Using celebrities for online fundraising has become increasingly popular, especially duringthe recent COVID-19 pandemic. It has encouraged social media influencers (SMIs) around the world to help raise money through their own Instagram accounts. Thus, this study aims to understand the roles of SMIs in fundraising activities, to identify the influencers’ attributes which affect their followers’ willingness to donate, and to explore the motivation of the followers to donate. The SMI who became the subject of this study is Rachel Vennya, an Instagram celebrity who is also an entrepreneur. Background Problems: The growing role of SMIs in online fundraising has indirectly made them idols. However, there is a need to investigate what drives social media users’ willingness to support and donate to online fundraising hosted by SMIs. Novelty: This study enriches the literature about SMIs and the motivation to donate in different contexts, such as online fundraising through Instagram, especially amid the COVID-19 pandemic in Indonesia. Research Methods: Using a qualitative method, semi-structured interviews with 10 informants, who were aged between 25 and 35 years old were conducted. The informants were selected from among Rachel Vennya’s Instagram followers and participated in her COVID-19 fundraising campaign. Finding/Results: In accordance with the objectives, there are three roles for the SMIs, which are expanding their followers, raising awareness and inspiring people to donate. The findings also identified three characteristics that affect the willingness of people to donate, namely attractiveness, trustworthiness and ability, while the influencer’s influence and making it easy to donate are the motivations for the followers’ intentions to donate. Conclusion: The findings could contribute to the knowledge of SMIs and online fundraising. They could also help the governments’ efforts to get non-profit organizations to focus attention on proactive strategies aimed at boosting their online fundraising campaigns in the future.

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Section: Trustworthinesssupporting

confidence: 56%

The Roles of Social Media Influencers on Online Fundraising in Indonesia

Lynn-Sze,

Bt Fathi

2023

JIEB

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“…Pujastuti et al (2014) state that there would be no online trading transactions without trust. Susilo et al (2022) state that consumers will believe that sellers can provide goods and services appropriately and conveniently in the internet world. Trust in the seller lies in the seller's ability to provide the promised services to the buyer, the seller's willingness to provide benefits to both parties, and the seller's behavior in running his/her business (Mayer et al, 1995).…”

Section: Perceived Usefulnessmentioning

confidence: 99%

Factors Affecting Trust and Interest in Transactions by Indonesian MSME Sellers in e-Commerce

Rizi¹,

Dharma

Amelia

et al. 2023

JIEB

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Introduction/Main Objective: This study aims to examine the factors that influence the trust and interest in e-commerce transactions among MSME actors in Indonesia. Therefore, a study was conducted on the effect of these variables. Background of the problem: The transition of MSMEs in Indonesia to using e-commerce for carrying out their business transactions. Every year, there is an increase in the number of MSMEs converting from conventional to digital, as well as the government's contribution to assist in the transition. Novelty: The variable of interest in transacting through e-commerce is the basis for conventional businesses to switch to digital, but in other studies, no one has added a variable of trust as an intervening variable, and several other supporting variables for the interest in transacting via e-commerce. This study presents new research that provides a comprehensive view of the technology acceptance model (TAM) and how it relates to trust and interest in e-commerce transactions. Research Methods: This study uses a snowball sampling technique by employing a survey of the MSMEs in Indonesia with certain criteria. This study also uses structural equation modeling (SEM) based on partial least squares (PLS). Findings/Results: This study proves that all the variables of trust and interest in e-commerce transactions are supportive and significant, but there are two hypotheses that do not support them (H3 and H6). This shows that empirically MSMEs are not necessarily interested in using e-commerce for their business transactions. Conclusion: This study provides insight into the trust and interest in e-commerce transactions among MSME business actors. We suggest that the MSMEs should switch to using e-commerce for their transactions, to develop their businesses into digital ones.

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“…For instance, Yeh et al (2022) and Gan et al (2021) apply the UTAUT model to explore intentions to use robo-advisory services, while Figà-Talamanca et al (2022) incorporate the TAM model to explain consumer acceptance of such novel technology. Manrai and Gupta (2022) and Susilo et al (2022) extend the TAM model by adding constructs such as trust, perceived behavioral control, perceived risk, and subjective norms. Furthermore, Kwon et al (2022) combine the innovation resistance model and TAM to explore the impact of factors such as social presence, customization, transparency, and perceived safety on adoption intentions.…”

Section: Introductionmentioning

confidence: 99%

Managing Consumers’ Adoption of Artificial Intelligence-Based Financial Robo-Advisory Services: A Moderated Mediation Model

Ashrafi

2023

JIEB

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Introduction/Main Objectives: This study investigates the determinants of willingness to use financial robo-advisory services. The study aims to identify the intertwined roles of perceived value, perceived risk, and perceived financial knowledge in consumers’ acceptance of financial robo-advisory services. Background Problem: Fintech and AI-based applications have opened up new prospects for financial management, but studies into the adoption and implementation of robo-advisors are limited and scant. Novelty: The study offers novel insights by exploring the direct and indirect effects of perceived value and risk on consumer decisions around adopting robo-advisory services. The study also identifies other major drivers of robo-advisory service adoption and formulates a comprehensive model. Research Methods: A quantitative method using a deductive approach was applied, with PLS-SEM performed on a sample of 285 respondents from Bangladesh. The sample was gathered using a purposive sampling method. Findings/Results: Findings revealed that while relative advantage and perceived innovativeness positively affected perceived value and adoption intention, complexity negatively impacted perceived value and adoption intention. The findings also highlighted that attitude had a negative effect on perceived risk and intention to adopt robo-advisory services. The mediating impact of perceived value and risk in predicting the relationship between relative advantage, attitude and behavioral intention to adopt robo-advisory services was also identified. Moreover, the study revealed that perceived financial knowledge moderated the relationship between perceived value and behavioral intention. Conclusion: This study contributes to the existing body of literature by showing the intertwined roles of perceived value, perceived risk, and perceived financial knowledge in consumer acceptance of robo-advisory services. The study provides meaningful insights for financial institutions, and policymakers seeking to make robo-advisory services more reliable and acceptable to consumers through innovative service design and positioning.

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The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

Cited by 9 publications

References 28 publications

The Roles of Social Media Influencers on Online Fundraising in Indonesia

The Roles of Social Media Influencers on Online Fundraising in Indonesia

Factors Affecting Trust and Interest in Transactions by Indonesian MSME Sellers in e-Commerce

Managing Consumers’ Adoption of Artificial Intelligence-Based Financial Robo-Advisory Services: A Moderated Mediation Model

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