“…Other researches address the effect of a specific controversial activities on society (Banerjee and Bonnefous, 2011;Byrne, 2010;Colle and York, 2009;Hancock et al, 2009;Jones et al, 2009;Palazzo and Richter, 2005;Pratten and Walton, 2009;and Cai et al, 2011) investigating the impact of stakeholder management on firm value for firms in controversial industries. To my knowledge, there is no research that addresses the effect that participation on controversial business has on firms" stakeholder management, even though it is an important topic, since understanding this effect, will allow a better comprehension of how controversial businesses affect primary stakeholder management practices (Cai et al, 2011), which will consequently reflect on business social impact (Schwartz, 2003).…”