“…The literature has to some extent captured this development, which it refers to as commercialization of the audit industry. Terms like "profitability," "efficiency," "market strategy," "customer driver," "firmalization," "business process,""financialization" and "marketization" (e.g., Sharma and Sidhu, 2001;Citron, 2003;Clow et al, 2009;Sweeney and McGarry, 2011;Alvehus and Spicer, 2012;Broberg et al, 2013;Broberg, 2013;Picard, 2016) are some of the labels used to describe audit firms' development of a commercial orientation. Most studies that discuss this change have explored the impact of this commercial orientation on a number of outcomes, such as financial gain orientation and the efficiency of auditors and audit firms (e. g., Chesser et al, 1994;Sharma and Sidhu, 2001).…”