The (un)sustainability of rural tourism travel in the Global South: A social practice theory perspective

Abstract

Rural tourism transport provision makes sustainable travel challenging as evidenced by studies in the Global North. However, the nature of socio‐environmental challenges is different in the Global South, necessitating attention on resolving these different problems. Social practice theory (SPT) allows greater understanding of travel by considering the interplay between transport form and availability, the tourists' competences to make use of the provision, and the meanings associated with using it. Drawing from 31 semi‐structured interviews with tourists and destination stakeholders, this paper aims to explore and understand tourists' rural travel practices in Bali through a SPT lens to identify sustainable travel opportunities. Destination transport provision has evolved to meet residents' needs for travel and income generation, shaping the options for tourists. Motorbike and car‐rental allow tourists to achieve holiday needs and overcome travel limitations. Regional authorities need to address rural tourism provision deficiencies to tackle socio‐environmental sustainability in rural travel.