“…Research in the ‗style labour markets' of the hospitality industry reveals a demand for a persona that is -passionate, stylish, confident, tasty, clever, successful and well-travelled‖ (Warhurst and Nickson 2001:14;Nickson et al 2001). Government documents recommend the development of positive attitudes to life and work, getting on with work mates, working as a team and getting information and advice (Payne 1999). While in the USA employers seek work attitude, punctuality, loyalty (Lafer 2004); friendliness, teamwork, ability to fit in (Moss and Tilly 1996); and dedication to work and discipline in work habits (Cappelli 1995).…”